What to send
- The release itself, in the email body or attached as Word, PDF or a Google Doc link. Plain text in the body is easiest.
- A headline. If the subject line is the headline, say so.
- Your contact details for the notes to editors: organisation, a named contact, an email address and a website. These publish with the release, so send only what you are happy to see in public.
- An image, optionally. Send it attached rather than embedded. We publish images only where you confirm you hold the rights.
- A video, optionally. Send the YouTube link. We build the player ourselves, so please do not send embed code.
Links and embeds
Worth being straight about this, because it is the first question most people have.
- Link to yourself as much as the story needs. We do not charge for links and we do not strip them. Up to 4 in the body is normal; past that a human looks at whether it is still an announcement.
- Every link is marked nofollow and ugc. That is not us being difficult. Links in press releases are supposed to carry those attributes, and a free wire whose links passed ranking signal would be full of spam within a month, which helps nobody who has an actual announcement. If a service tells you their press release links pass SEO value, they are either wrong or breaking the rules they operate under.
- We build video players ourselves, from a YouTube link you send. We do not accept embed code or raw HTML from anyone, because that is how a tracker or worse ends up on a page published under our name. Players load cookie-free and only when the page is scrolled to them.
What happens next
- A person reads it. Everything is checked before it goes live, so this is not instant.
- If it is fine, we publish it and email you the URL.
- If it is not, we tell you why and what would fix it.
What we will not publish
- Anything naming a private individual as a wrongdoer, or touching live court proceedings.
- Releases that are not from the organisation they are about, or sent without its authority.
- Adult content, gambling promotions aimed at under-18s, and anything unlawful.
- Pure link building: a release with no announcement in it.
- Medical, financial or legal claims presented as fact without a named source.
These are not matters of taste. Each one is a real risk to this site, and we would rather say so here than decline your release without explanation.
The terms, briefly
By sending us a release you confirm you are authorised to issue it, that its contents are accurate, and that you hold the rights to any image attached. You give us a licence to publish it here. You keep the copyright and can publish it anywhere else you like.
We may correct spelling, punctuation and house style. We will not change what your announcement says. If we think it needs a material change, we ask you first.
Ask us to remove a release and we will, without argument. Email info@domainfarm.co.uk.
What we do with your details
The contact details you put in your release publish with it, because that is what a notes to editors block is for. We do not add them to a marketing list, we do not enrich them against other sources, and we do not compile or sell a contact database built from what is submitted here. We may email you once about the paid wire. If you would rather we did not, say so in your submission and we will not.