The difference, plainly
| Free Press Releases | Paid wire | |
|---|---|---|
| Cost | Nothing | From £395 plus VAT |
| What you get | A permanent public URL for your release | Distribution into regional and national titles through an established agency route |
| Turnaround | Usually the next working day | Typically two working days, rush available |
| Who sees it | Anyone you send the link to, plus search | Newsroom systems at the titles on the distribution list |
An honest word on coverage
Nobody can promise you coverage, and you should not believe anyone who does. What paid distribution buys is your release landing in the systems journalists actually work from. Whether an editor runs it depends on the story. We will tell you before you pay if we do not think yours will land.