WhereYouDey sets out global meeting-point vision for Nigerians and the businesses that serve them
WhereYouDey outlines a vision to connect the Nigerian diaspora and Nigerian-serving businesses worldwide, building on its existing market and vendor discovery platform.
17 October 2026, WhereYouDey (WUD) has set out its global direction: a meeting point for Nigerians and Nigerian-serving businesses, wherever they live, work or trade.
The direction treats diaspora communities as customers and business communities in their own right. It is intended to connect the needs of Nigerians in places such as the United Kingdom, United States, Canada, UAE, continental Europe, South Africa and Australia with businesses serving them, as well as with businesses in Nigeria.
WUD's current public website focuses on Nigerian market and vendor discovery. Visitors can search vendors, products and markets and browse categories including clothing, fabrics, electronics, household goods and food. The site includes Lagos market discovery.
The global direction is a vision for broader discovery, not an announcement of offices, comprehensive listings or launched services in every country. WUD is not presenting projected coverage as an existing service.
For Nigerians everywhere, and the businesses that serve them.
Visit https://whereyoudey.com.
Notes to editors
- Organisation
- WhereYouDey (WUD)
- Contact
- Gboyega Aboderin, Founder
- Telephone
- Website
- https://whereyoudey.com
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