Unific: one simple platform to run a small charity's systems and marketing

FOR IMMEDIATE RELEASE

New platform brings a charity's website, donations, contacts, events, newsletters and social media into one place, and takes the routine work off the desk of the person who looks after comms.

Leeds, 18 October 2026 - Unific today announced the development of a new platform built only for charities and nonprofits. It is designed to solve two problems that small charities raise again and again: their information is spread across too many separate systems, and the one person responsible for communications rarely has the time to keep on top of it all.

Unific brings those systems together and does much of the routine marketing work automatically, while keeping the technology simple, accessible and out of the way.

Bringing a charity's systems together

A typical small charity runs its website on one service, takes donations through another, keeps supporters in a spreadsheet, sends newsletters from a fourth tool and sells event tickets through a fifth. None of them talk to each other. The same supporter can appear five times in five places, with five different records of what they have agreed to hear about.

Unific replaces that patchwork with one connected platform. A donation, a membership, an event booking, a form entry and a newsletter sign-up all land on the same supporter record, with their consent recorded channel by channel and their Gift Aid declaration kept alongside. When a charity looks up a supporter, it sees the whole relationship in one place, not a fragment of it.

Charities can start with the parts they need. Websites, Donations, Memberships, Events, Forms, Newsletter, Shop, Social, Contacts, and Impact and Funding are each available on their own or together, and every one works when it is the only one a charity uses. The essentials are always included: the supporter record, consent and Gift Aid, a knowledge base about the charity, a library of impact stories and a media library.

Helping the comms manager keep on top of it all

In many small charities, one person looks after the website, the newsletter, social media, appeal materials and event promotion, often part-time and alongside other duties. They know what needs saying. What they lack is the time to say it everywhere it should be said.

Unific is built around that person. Because it already knows the charity, its work, its tone of voice and its impact stories, it can do the first draft for them. When the comms manager sends a newsletter, Unific offers to turn it into social posts. When they launch an appeal, it can suggest the email and the posts that go with it. Each suggestion is written from the charity's own content, not generic copy, and nothing is generated until it is asked for.

Crucially, nothing goes public without a person pressing the button. Unific prepares drafts and flags what needs attention; the charity decides what is published and sent. Staff stay in control of their own voice, and supporters only ever hear from the charity in ways they have agreed to.

Technology that stays out of the way

Unific is guided by a simple belief: charity staff should spend their time on their cause, not on their software. That shapes everything about how it is built.

Simple. One login, one supporter record, one place to work. No technical knowledge needed to build a website, set up a donation form or send a newsletter.

Automated. Routine jobs such as receipts, renewal reminders, event confirmations and first drafts happen in the background, so small teams are not doing them by hand.

Out of the way. Compliance is built in rather than left to the charity to work out: UK GDPR, consent for each channel unticked by default, HMRC Gift Aid wording and sensible data retention.

Accessible. Everything a supporter or service user sees is designed to meet WCAG 2.2 AA, so a charity's website and forms work for everyone it serves.

Cost-effective. Charities pay only for the parts they use, and one platform replaces several separate subscriptions.

Easy to use. Written in charity language, for supporters, donors, members, volunteers and appeals, by people who understand how small charities actually work.

In their words

"Every small charity we spoke to told us the same two things. Their information is scattered across too many systems, and the person doing their comms is stretched far too thin," said Matt Saunders, Technical Director at All Things Equal. "We built Unific so that a charity can run everything from one place, and so that its comms manager starts each day with the drafts already done instead of a blank page. The technology should do the heavy lifting quietly, and leave the charity's people free to focus on the work that matters."

Availability

Unific is in development, with early access opening to UK charities in January 2027. Charities interested in taking part can read the full announcement and get in touch.

Notes to editors

About Unific

Unific is a platform built for charities and nonprofits. It brings together websites, donations, memberships, events, forms, newsletters, an online shop, social media, supporter records, and impact and funding reporting in one place, with consent, Gift Aid and accessibility built in from the start. Unific is developed by All Things Equal (All Things Equal Consulting Ltd.), which helps charities give their supporters and service users a calmer, clearer experience online.

ENDS