Sonic Club Chaos Collection Unveiled, Available Now on Official SEGA Shop

Sonic Club Chaos Collection Unveiled, Available Now on Official SEGA Shop

Continues Sonic's 35th anniversary celebration with new apparel, accessories

DENVER - Oct. 9, 2026 - Continue celebrating Sonic the Hedgehog's 35th Anniversary in style with new Club Chaos merch featuring Shadow the Hedgehog, available exclusively on the Official SEGA Shop, powered by DPI Merch.

Pick up the following items today:

• Shadow Club Chaos Hoodie: Featuring the Ultimate Lifeform with a smooth 100% cotton face, three-panel hood, matching flat drawstrings, and a front pouch pocket.

• Shadow Club Chaos Tee: This 100% cotton shirt features the Shadow the Hedgehog Club Chaos design, combining a breathable and heavyweight material available in a unisex fit.

• Club Chaos Mug: This ceramic 11 ounce mug features the Shadow Club Chaos design on a white exterior with black handle and interior, and is perfect for hot drinks.

Tonight's Club Chaos event in New York City will feature sneak peeks and special announcements, DJ sets from Tee Lopes (Sonic Mania, Sonic Superstars) and Austin Millz, a performance by Thundercat, conversations with Sonic talent & creators, and more. Watch the livestream on Twitch and YouTube at 7:30 PM EDT.

Items from the Sonic Club Chaos Collection are available now on the Official SEGA Shop and on-site during the sold-out Club Chaos event in New York City. Follow the Official SEGA Shop on X and Instagram for the latest updates.

Assets

Sonic Club Chaos Collection assets

About DPI Merch

Empowered by their passion for high-quality gaming merchandise, DPI Merchandising LLC specializes in creating products for video game enthusiasts. Their team works with gaming industry titans, including Bethesda, BioWare, CD Projekt Red, and SEGA.

Follow DPI Merchandising LLC on X and Instagram for the latest updates.