Slater and Gordon backs Brake's Road Safety Week 2026 with call for safer roads and greater protection for vulnerable road users

Slater and Gordon backs Brake's Road Safety Week 2026 with call for safer roads and greater protection for vulnerable road users

Slater and Gordon is marking Road Safety Week 2026 by launching a public awareness campaign aimed at encouraging safer driving habits and increasing awareness of the rules designed to protect vulnerable road users.

The leading law firm is calling on drivers and all road users to take greater responsibility for protecting themselves and others on Britain's roads by highlighting the devastating consequences of dangerous driving as part of a national awareness campaign, supported by new research and powerful real-life stories.

Organised annually by Brake, Road Safety Week is the UK's biggest road safety campaign, bringing together communities, organisations and individuals to raise awareness of road dangers and promote safer road use. Running from 15-21 November, this year's theme focuses on 'Safe People on the Move'.

As part of the campaign, Slater and Gordon will share a series of educational campaign graphics across its social media channels, expert commentary, encourage public engagement, and highlight real-life stories from people whose lives have been changed forever by serious road traffic incidents. Throughout the week, it will also share practical information and road safety messages to help everyone, whether walking, wheeling, cycling, riding or driving, to better understand their responsibilities towards vulnerable road users and to consider how their behaviour can help prevent road deaths and life-changing injuries. Content will highlight the dangers posed by increasingly common risky driving behaviours, including speeding, and the importance of understanding the rules designed to protect vulnerable road users, including focusing on the importance of slowing down, avoiding distractions, taking greater care behind the wheel.

The campaign is being supported by new market research and case study content exploring public awareness of and attitudes towards road safety. This includes findings around whether drivers understand the rules protecting vulnerable road users, what the public believes poses the greatest danger on UK roads and concerns about the normalisation of risky driving behaviours, with one in three drivers reportedly speeding. The findings will be shared throughout the week and are designed to spark conversations around road safety and highlight the human impact of collisions and near misses on individuals, families and communities.

Bob Miller, Senior Associate Solicitor in Serious Injury at Slater and Gordon, said: "Road Safety Week is an important opportunity to remind everyone that the choices and decisions we make on the road, like being distracted and taking your eyes off the road for a moment, exceeding the speed limit, or failing to properly consider other vulnerable road users can have catastrophic life-changing consequences.

"There is a responsibility on all drivers to understand the risks they create and to take the necessary care to protect those around them. Roads are shared spaces, and people walking, cycling and riding should be able to use them without being exposed to unnecessary danger. We hope this campaign encourages people to think differently about their behaviour and recognise that safer roads are a responsibility we all share.

"As serious injury lawyers, every day our team sees first-hand the devastating consequences and irreversible damage road collisions can have, not just on individuals directly involved, but on their families and wider communities. While many incidents are described as accidents, so many are entirely preventable. Behind every serious collision is a person whose life may be changed in an instant.

"So, we are proud to support Brake's Road Safety Week 2026 and help raise awareness of the steps everyone can take to make our roads safer and demand stricter adherence to the rules of the road. We hope our campaign encourages people to think not only about their own safety, but also the responsibility they have towards others, particularly vulnerable road users who are most at risk of suffering serious injury when things go wrong.

"Behind every serious road collision is a person, a family and a story whose life may be changed in an instant. By sharing real experiences and practical guidance, we hope to encourage safer behaviours and help prevent more families from experiencing the trauma that follows a serious road incident."

Slater and Gordon has a longstanding partnership with Brake, having worked together for more than a decade, is the largest panel supporter and continues to support the road safety charity that organises Road Safety Week, to prevent road deaths and injuries and provide help to people affected by road crashes.

The firm also works alongside other road safety and road victim charities, including Project Edward, Aftermath Support, Lean on Me and The ELY Memorial Fund, which provide valuable support to individuals and families affected by road traffic collisions.

Through its ongoing relationship with Brake, Slater and Gordon supports initiatives designed to improve road safety awareness, share the experiences of road crash victims and strengthen support for those affected. Road Safety Week 2026 provides another opportunity to bring these issues to the forefront and encourage meaningful conversations about how everyone can contribute to safer roads.

Rebecca Stuart, Communications Manager at Brake, said: "Road Safety Week is an opportunity for everyone to come together and recognise that road deaths and serious injuries are not inevitable. By raising awareness, challenging dangerous behaviours and encouraging safer choices, we can all play a part in creating safer roads for everyone."

ENDS