OPC TRAINING: 3 practical courses in events, AI and digital marketing across France

*Vocational training, career change and new skills: OPC TRAINING offers three courses to support professionals and businesses as the labour market evolves.*

As digital transformation, artificial intelligence and changing occupations reshape the world of work, OPC TRAINING offers professional training in event management, artificial intelligence (AI) and digital marketing. Depending on the course, training is available in person or remotely. It is aimed at employees, entrepreneurs, freelancers, jobseekers and people changing careers. Participants develop practical skills they can apply directly at work.

Event project management: learn to organise an event from start to finish

The course covers designing, organising and coordinating an event, including planning, budgeting, supplier coordination, logistics and team management, event communications and media relations, and legal, regulatory and safety requirements. Teaching combines practical exercises, case studies and professional simulations.

*Duration:* 36 to 50 hours, depending on format, over 15 days to 4 months. *Programme:* https://opctraining.eu/formation-evenementielle

Artificial intelligence: master the tools transforming the workplace

This practical course introduces the main AI tools and their professional uses. Participants learn the principles of generative AI, use AI to improve productivity and automate selected tasks, create and improve written and visual content, apply AI to communications, marketing and project management, and integrate the technologies into day-to-day work. Demonstrations and practical exercises make AI accessible to professionals without prior technical skills.

*Programme:* https://opctraining.eu/formation-intelligence-artificielle

Certified e-marketing and digital marketing: build visibility and commercial performance

This course develops skills to design, implement and manage an online communications and business development strategy. Topics include digital strategy and market analysis; LinkedIn, Instagram, Facebook, TikTok and community management; search visibility and traffic acquisition; Google Ads and social media advertising; content creation and editorial planning; performance indicators, conversions and campaign optimisation; and AI and automation for marketing. The course emphasises workshops, case studies and hands-on projects.

*Duration:* 36 to 60 hours, depending on format, over 15 days to 4 months. Certification is offered through partner CREATIFS, according to the selected course arrangements. *Programme:* https://opctraining.eu/formation-e-marketing-certifiante

A practical approach supporting employment, career changes and professional development

*OPC TRAINING brings the expertise of industry professionals into its training programmes.* The organisation is Qualiopi-certified for its training activities and combines theory, exercises, case studies and professional simulations. The courses support entry into a new profession, development of in-demand skills, career changes and business competitiveness.

Funding options are assessed according to each participant's profile and chosen course. CPF, OPCO and other schemes depend on course eligibility and funders' requirements. OPC TRAINING aims to make tomorrow's professional skills accessible today, across France.

Information and enrolment

https://opctraining.eu/renseignez-vous-formation-evenementielle