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New Norwegian Heritage Journey from Up Norway

Consumer Up Norway

Up Norway launches an 8-day Norwegian Heritage Journey exploring Trondheim, the Golden Road, Lofoten Islands, and Oslo, starting at NOK 110,000 per person.

Norwegian Heritage Journey from Up Norway

Scandinavian Sustainable Travel Curator Offers New 8-Day Journey Exploring Norway's Layered Cultural Identity

Photo Credit (Left to Right): Brim Explorer, Aron Klein, Unstad Arctic Surf, Aron Klein, Aron Klein, Up Norway

Oslo, Norway (October 13, 2026) - Up Norway, Scandinavia's premier sustainable luxury travel curator, reveals an eight-day journey for travelers looking to connect with Norway's fascinating culture and heritage. Shaped by a deep-rooted relationship with nature, Norwegian life is defined by generations-old traditions, local craftsmanship, storytelling, food, and a vast appreciation for the outdoors. The journey offers travelers an immersive way to experience this connection, from the traditions of coastal communities to the vibrant energy of Norway's contemporary cities. Travelers have the opportunity to experience once in a lifetime adventures such as surfing in the Arctic Sea, foraging outside Trondheim, hiking in Lofoten, and staying in a luxury treehouse in Trøndelag. Other destinations included in the itinerary are The Golden Road, Ballstad, a Norwegian Scenic Route, and Oslo. Each experience is meticulously chosen to offer travelers an intimate glimpse into the many layers of Norway, from its landscapes and cultural traditions to the people and stories that shape its identity. Guided by the belief that presence matters, Up Norway handles all travel logistics so that travelers can be fully present, mentally and physically, to experience things on a deeper and more meaningful level.

Guided by the belief that presence matters, Up Norway handles all travel logistics so that travelers can be fully present, mentally and physically, to experience things on a deeper and more meaningful level. Premium fjord-view hotels at the end of each day are confirmed, from a beautifully restored art nouveau warehouse that offers the perfect maritime atmosphere to begin and reflect on one's journey to two unique fjord bases. The first, tucked between wild rivers and strawberry fields, and then, an intimate hideaway located right at the water's edge at the base of the majestic Sunnmøre Alps. Mornings include a premium breakfast and the preparation of a traditional Norwegian matpakke, or packed lunch, while evenings shift to recovery-focused, farm-to-table dinners featuring the region's seasonal ingredients. A dedicated support vehicle follows the group on every stage carrying luggage, spare wheels, nutritional support, artisanal ride bars, hydration mixes, and local specialties.

Itinerary Highlights

  • Day 1-3: Welcome to Trondheim. Travelers settle into Trondheim, a city defined by rich, thousand-year Viking heritage. Up Norway will arrange for a local foraging expert to guide travelers on a quest to find some wild-growing edible goods. Following, they'll set up a private guided sightseeing tour of the Nidelva River aboard the traditional wooden boats.
  • Day 3-6: Onwards to the Birdbox Cabin. The Golden Road is one of Norway's most charming scenic detours. As travelers drive through the beautiful countryside of Inderøy, they will enjoy an introduction to Øyna and rural Norway through a local cheese and juice tasting, before checking into an architect-designed cabin within a working farm. Here, a farm to table dinner in a traditional stabbur awaits.
  • Day 6-10: Towards the Lofoten Islands. After traveling from Trondheim to Ballstad, a vibrant fisherman's village, travelers will check in for four nights in a Hattvika Element cabin, which offers a genuine atmosphere and stunning views over the harbor. Here, towering green mountains plunge directly into the sea, dotted with traditional red cabins, while fisherman boats weave in and out of the harbor throughout the day. Excursions in Lofoten arranged by Up Norway include a private guided hike and fishing expedition in Kyllingdalen Valley, a private surfing lesson in the Arctic Sea, lunch and storytelling in a beautiful farm landscape, a personal seaweed discovery experience, and more. Travelers will also enjoy driving across the Norwegian Scenic Route Lofoten, known for its sandy beaches, historic fishing villages and breathtaking outdoor adventures.
  • Day 10-12: Down to the Capital. Travelers will say goodbye to Lofoten and then travel to Oslo, Norway's capital city, where cutting-edge design, culture, and cuisine unfold against a backdrop of forests, fjords, and open water. Here, travelers explore Oslo with a walking tour, exploring the city's past, present and future, including exclusive access to a World War II bunker, normally closed to the public. Travelers are then encouraged to wander the city and enjoy its bustling culture before a final dinner.
  • Day 12: Departure.

Pricing for double occupancy starts from NOK 110,000 per person (approx. $11,400 USD) based on double occupancy and includes all accommodations, activities, and dining as described. Each Up Norway journey is completely personalized and includes access to their digital itinerary app, providing travelers with all their travel details, personalized recommendations, and support with the Up Norway team to ensure a seamless experience.

For more information please visit https://upnorway.com/.

About Up Norway

Founded in 2016, Up Norway connects discerning travelers to uniquely Scandinavian experiences, shaped by the principles of responsible travel and designed to enrich both guests and places. With deep local insight and sustainable practices at the forefront, Up Norway's journeys are carefully curated to reflect the region's unique sense of place, people and culture. Activities are guided by authentic local hosts, native Norwegians who take pride in showing off their local cuisine, vibrant culture, and breathtaking nature, and curated accommodations are owner-hosted stays rooted in place. With a personalised Digital Travel Guide supporting each journey, technology enhances, never replaces, the human presence that defines the Up Norway experience. Recognised as an A-List Travel Advisor by Travel + Leisure, one of Condé Nast Traveler's Top Travel Specialists, and a Wendy Perrin Trusted Travel Expert, Up Norway was also the first Norwegian travel company to achieve B Corporation™.

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Notes to editors

Organisation
Up Norway
Contact
Kenzie Johnston
Email
Telephone
Website
https://upnorway.com/

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