Hammer Distribution Partners with Eggsplain to Bring Sovereign AI to the Channel

Swedish AI infrastructure specialist joins the Hammer Portfolio as data sovereignty rises up the business agenda

Basingstoke, UK - 28th October 2026 - Hammer Distribution, the specialist European enterprise technology distributor, today announced a new partnership with Eggsplain, the Swedish AI infrastructure company. The agreement adds private, sovereign and hybrid AI to the innovative Hammer Portfolio and makes Eggsplain's technology available to Hammer's channel partners across EMEA.

As data sovereignty becomes increasingly important to businesses, more organisations want to decide where their AI runs, where their data stays and how their infrastructure scales. Many are reluctant to depend on public cloud providers or accept unpredictable storage or token costs. The partnership gives Hammer's partners a clear answer to those questions.

Eggsplain's platform combines AI infrastructure and orchestration, allowing organisations to run AI where their data and operational requirements demand it, while keeping control of their data, infrastructure and governance. Customers are not locked into a single model or service.

Through Hammer, VARs, system integrators and service providers gain access to Eggsplain's AI technology foundation. Eggsplain is built Channel-First, so partners can combine it with their own services, consulting, infrastructure and industry expertise to build AI solutions and recurring revenue around the customer relationships they already hold.

"Data sovereignty has moved from a compliance footnote to a genuine business imperative, and our partners are being asked for answers. Eggsplain gives them more than another AI technology to resell. It is a foundation to build their own AI offerings and services around, without asking customers to give up control of their data. Adding it to the Hammer Stack is a significant step forward in what we can offer the channel." Chris Bone, AI Specialist, Hammer Distribution

Eggsplain's ecosystem also includes technology and alliance partners that bring their own AI applications to the Eggsplain App Store, covering use cases such as document masking, AI transcription and AI chat. This gives partners a growing library of solutions to build customer offerings around.

"Our partnership with Hammer is a major milestone in Eggsplain's Channel-First strategy. We believe significant AI business will be created by partners that already have the customer relationships, technical capabilities and Eggxpertise to turn AI into real business outcomes. Hammer gives us the access and availability to scale that model across EMEA." Petter Berglund, Head of Channel and Alliances, Eggsplain

Hammer will combine its market access, commercial capabilities and channel reach with its specialist expertise, pre-sales, solution design, logistics and go-to-market support to help partners bring Eggsplain to their customers.

About Hammer Distribution

Hammer Distribution is a specialist European enterprise technology distributor helping vendors and channel partners scale through specialist expertise, pre-sales, solution design, logistics and go-to-market support. Based in Basingstoke, UK. Website: www.hammerdistribution.com

About Eggsplain

Eggsplain is a Swedish AI infrastructure company building the foundation for private, sovereign and hybrid AI. Its platform combines AI infrastructure and orchestration, enabling organisations to run AI where their data and operational requirements demand it, while maintaining control over data, infrastructure and governance. Eggsplain is built Channel-First. Website: www.eggsplain.com