Family-backed entrepreneur sets out vision for Wrexham's Queen's Square Social as new general manager

WREXHAM'S Queen's Square Social has appointed hospitality entrepreneur Scott Hesketh as its new general manager, as it accelerates its plans to make the venue a destination that brings people, businesses and communities together.

Scott, 21, takes charge six months after the venue opened in the city's historic Old Library. It is operated by SAVVY Collective, the family-led hospitality business founded by his father, Steven Hesketh.

Scott brings an established track record to the role, having started out as a kitchen porter at The Chester Townhouse before co-founding street food business Foxxy Foods, which launched at DevaFest in 2025.

He said: "In the space of six months we've made incredible progress. The Deli is busier every month, the events diary is filling up fast and we've just hosted our first wedding, which was a really special moment for the whole team.

"I'm incredibly proud to be able to lead the venue through this exciting new chapter in its history, and I'm looking forward to bringing the experience and ambition behind Foxxy Foods to Queen's Square Social."

Queen's Square Social occupies the ground floor of the 1907 Carnegie-funded building, which reopened after a £4 million refurbishment by Wrexham Council.

The venue brings together four spaces: The Deli, The Board, The Pod and The Social.

Sharing his vision for the business, Scott said: "People have been hugely positive about The Deli and I want to build on that. I want it to be known as an informal place where local professionals can work, meet and connect, as well as somewhere residents can relax and take their time.

"The Pod, our podcast and vodcast studio, is a real point of difference, particularly for the growing creative and business community in our area. We're already recording some fantastic content inside The Pod including Wrexham Means Business, and we have lots more in the planning.

And the Board is already proving very popular with local businesses and is hosting regular weekly meetings. The opportunity to grow that is huge.

"The Social gives us real versatility as a venue. It's a flexible space for events, workshops, networking, private celebrations and community activity.

"Ultimately I want Queen's Square Social to be a place where people come to eat, create, connect and celebrate."

"It can be used for everything from exercise classes and open-mic nights to award ceremonies, keynote speaking events, antique and toy sales and art exhibitions.

Since opening the team has grown to five staff, and there are plans to recruit further as the business expands. The venue is committed to using locally sourced products and is proud to be championing Wales.

Scott added: "We're passionate about working with Welsh suppliers and showcasing the best of what's on our doorstep. Supporting local businesses will always be at the heart of everything we do.

"The feedback from locals, many of whom have now become regulars, has been brilliant. People love the new way the building is being used and it's fantastic to see it so full of life."

That reception is reflected online, where the venue holds a rating of 4.9 out of 5 on Google reviews.

The venue operates like a hotel without the beds, offering a deli, meeting rooms and events space under one roof. But the beds are not far behind because its owners are soon opening The Old Registry, a luxury apartment development in the city's former register office, which has already taken its first booking.

SAVVY Collective, which is also behind The Chester Townhouse, has won the Leisure and Tourism Award at the North West Family Business Awards.

The Hesketh family's stake in Wrexham continues to grow. Alongside Queen's Square Social, their SAVVY Collective business owns Hotel Wrexham and The Savvy Fox.

Its contribution goes beyond the buildings. The business supports local sports clubs and initiatives such as Connect Wrexham, while founder Steven Hesketh's children's hospitality book, Bee Our Guest, now reaches young readers in Wales as well as England.

In August SAVVY Collective became a Patron Member of the West Cheshire & North Wales Chamber of Commerce, supporting work on investment, skills and opportunities across the region, with a focus on the visitor economy.

Steven Hesketh said: "This region is where SAVVY Collective started, and it's where we intend to keep investing for years to come."

Scott's appointment puts the next generation of the family at the heart of that commitment.

He said: "Hospitality has always been part of family life for us. I've learned the business from the ground up and now I want to build something here that lasts."

Scott said: "We're only just getting started and with The Old Registry about to open, we'll be able to offer guests the complete package."

ENDS

Notes to editors

Queen's Square Social is a multi-use destination on the ground floor of The Old Library, Queen's Square, Wrexham, bringing together The Deli, The Board, The Social and The Pod. The Deli is open Monday to Saturday, 8am to 4pm, and closed on Sundays. For more information visit www.queenssquare.social

About SAVVY Collective

SAVVY Collective is the intelligent partner for owner-led hotels, leisure and lifestyle ventures, combining real ownership experience with specialist expertise to deliver practical solutions that strengthen people, performance, place, product and profitability. SAVVY operates across five service areas: Management, Consultancy, Education, Events and Investment.

www.savvycollective.co.uk | info@savvycollective.co.uk | LinkedIn