Diablo Wine Launches Conclave Bar at The Traitors: Live Experience in Covent Garden

The premium Chilean wine brand brings its 'disobediently good' personality to a new bar at the official live game in London's Covent Garden

London, October 2026: Diablo is bringing a new gathering place for Traitors and Faithful alike to Covent Garden with the launch of the Diablo Conclave Bar at The Traitors: Live Experience.

In attendance were comedian Lee Peart and Jules Cameron, Libby Brodie, Egle Loit and others.

Taking its name from the secret meetings where the Traitors plot their next move, the Diablo Conclave Bar brings together the intrigue of the cultural phenomenon with the bold, 'disobediently good' personality of the premium Chilean wine brand.

Secrets, shifting loyalties and conversations you might think twice about overhearing: the world of The Traitors provides the perfect backdrop for a bar where Diablo feels right at home. Wine may be on the menu, but trust could be harder to come by.

The new bar will be officially unveiled on Thursday 8th October, when invited media, creators and special guests will put their own powers of deception and deduction to the test at The Traitors: Live Experience before gathering in the Diablo Conclave Bar afterwards.

For guests stepping into this world of deception and deduction, the Diablo Conclave Bar adds another dimension to the experience: a place to gather over a glass of Diablo, compare suspicions and debate who they believe after the game. After all, an accusation at the Round Table can leave plenty to discuss over a glass of wine.

The launch brings Diablo's role as exclusive wine partner of The Traitors: Live Experience to life within the Covent Garden venue, placing the brand at the heart of the guest experience as part of an 18-month partnership.

Chloe Simm, Brand Manager for Diablo, said: "We're so excited to launch the Conclave Bar as part of this fantastic partnership with The Traitors: Live Experience. Both brands are built around mystery, intrigue and memorable experiences, making this a perfect collaboration for DIABLO."

Inspired by the hit psychological reality series, The Traitors: Live Experience invites players to take their seats at the iconic Round Table, tackle missions, form alliances and uncover the Traitors hidden among the Faithful. Across the live game, every conversation could be a clue and every player a suspect.

Since launching in the UK in 2018, Diablo has rapidly become one of the most exciting and fastest-growing wine brands in the market. Growing ahead of the category at +13.5 per cent, the brand continues to gain momentum and has now earned a place among the UK's top 30 wine brands in the latest 52 weeks.