A1 Bakery x 300 Grams Pop-Up: THE HALLOUMI DOUBLE 🍔 🧀

Hi MelbourneLyf Editor & team,

I hope you're having a good week! My name is Liz, and my client is the popular burger brand, 300 Grams. I wanted to connect with you to share their pretty special "Melbourne made" collab that's coming up - one that's been 20 years in the making!

The teams behind *A1 Bakery and 300 Grams* have been friends since childhood, before these businesses became established Melbourne favourites. Now, they're finally joining forces to combine two of their most-loved creations: *A1's famous Cheese Pie and 300 Grams' Double Cheeseburger*, resulting in one seriously indulgent creation: *The Halloumi Double.*

It's available for one weekend only: the pop-up runs from 11:00am at A1 Bakery Brunswick on Saturday 7 November, followed by 300 Grams Northcote on Sunday 8 November.

We're officially announcing the collaboration on socials this Thursday 29 October, but I wanted to give you an early look at the story before it goes public. We'd really appreciate you keeping the details under wraps until then 🙏🏼

I've attached the press release with all the details, and I have also included a few images here (the photographer is Lewis McQueen). I think this will be a fun one for MelbourneLyf readers, particularly given the extensive history behind the collab!

Let me know if you have any questions or need anything further. Thanks so much for your consideration!