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New wine brand ‘Saturday Red’ launches in the UK |
| Written by Fran Law | |
| Saturday, 03 March 2007 | |
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… combining Italian traditions with the winemaking talents of California’s historic winery Making its UK debut in March 2007, this vibrant, young entry-level wine brand from Lodi is brought to us by the makers of Jewel - the current fastest growing wine range in the US and featuring among Tom Stevenson’s top 10 best value wines from California in the Wine Report 2007. A Syrah blend with a touch of Zinfandel, Saturday Red Winemaker’s Choice is competitively priced and aims to be fun, unpretentious and approachable to a broad target audience. Destined for the Off-Trade, with bold red graphics, ‘wooden box’ styling and a memorable name, Saturday Red has strong consumer appeal and great shelf impact. It represents genuine value for money at RRP £5.99 a bottle (on promotion at the Co-op from 5 to 25 March at £2.99). Saturday Red takes its name from an age-old Italian tradition whereby the townspeople would line the streets to their local winery on a Saturday, with a jug in hand … anticipating a sample of the winemaker’s latest blend. Family and friends would relish these wines later that evening and throughout the week, until the next Saturday when the charming custom would begin once again. Based on the latest statistics from AC Nielsen, Californian wine is currently growing at 12% in the UK Off-Trade (MAT Sep 2006) and Global Wine Group CEO, Jeff Hansen, is confident about the brand’s future: “With a strong Italian heritage, Saturday Red is especially close to my heart. Initial sales have surpassed all expectations and worldwide sales are projected to exceed 100,000 cases in the first 12 months” Backed by a full consumer PR campaign, Saturday Red will be distributed by Nicky Burston of World Wine Agencies (Bath) Ltd: “It’s an easy drinking wine that appeals to all tastes and is perfect with pizza and pasta for a chilled out night with friends. I’ve taken it to parties and seen people embrace it, almost as another guest! The consumer response has been amazing and it’s an awesome wine for the price.” For more details on this wine: www.worldwineagencies.com |
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