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Travelers Paradise - Virtual travel guide invites to break out of the day-to-day routine |
Travelers Paradise - Virtual travel guide invites to break out of the day-to-day routine |
| Written by Damien Kelly | |
| Sunday, 08 July 2007 | |
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Equipped with a range of service offers like hotels, flights, car hire, weekend breaks, cruisers, and ferries, the site provides its visitors with customized search masks for each of these categories. The results users get to see are independent of travel agency and travel company. Users specify their needs and receive a comparative list of current offers. If a visitor chooses an offer, travel-betterdeals.com opens another window of the visitor’s browser and links him or her to the provider’s site, where one obtains more details and can proceed to booking a service. As travel-betterdeals.com makes it more convenient to compare prices and characteristics, the working population is likely to profit from the site’s search functions. Differing from conventional search tools, travel-betterdeals.com guides its visitors directly to customized offers from different sources. On the contrary, a conventional search engine only leads to a list of results that contains links to provider and agency sites. The site’s marketing department is confident that travel-betterdeals.com bears the potential to drop prices and to diversify the offer of available services, as travel-betterdeals.com is supposed to increase direct competition between providers. One of the most recent creations by the network of vertical sites http://www.betterdeals.co.uk, the Internet search guide http://www.travel-betterdeals.com forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.
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