FOR IMMEDIATE RELEASE Press Contacts:Dan Brown / Jon HaworthMulberry Marketing Communications+44 (0)207 928 7676 / +44 (0)7920 400525 This e-mail address is being protected from spam bots, you need JavaScript enabled to view it / This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   G.A.P Adventures Continues to Increase Revenues and Reservations Despite Economic Downturn  LONDON, UK – Despite the weakening global economy and gloomy fiscal outlook for the near future, G.A.P Adventures, the world’s largest adventure travel company, has bucked the trend emerging in the travel sector and seen a dramatic increase in revenue and passenger reservations over the past year.   Sales through G.A.P Adventures trade partners have seen a 35% increase in revenue compared to 2007 with a 45% increase in passenger numbers. G.A.P Adventures’ direct sales in the UK have grown by 35% with a 53% rise in passenger numbers.  “Compared to this time last year, our numbers are up all across the board,” said Bruce Poon Tip, founder and CEO of G.A.P Adventures.  “The fact that we continue to thrive is a testament to our incredible staff and fantastic partner relationships, but even more so it demonstrates that even in tough times, niche markets like adventure travel are able to weather the storm of an economic downturn more easily than the industry as a whole.” For more information on G.A.P Adventures and how to make reservations for future adventures of your own, please visit http://www.gapadventures.com.   

About G.A.P AdventuresG.A.P Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 70,000 global travelers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, G.A.P Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gapadventures.com and www.planeterra.org. -ends-