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Cheap Hotel with Breakfast in The Ritz - Electronic travel guide enables consumers to construe eccen |
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Written by Damien Kelly
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Friday, 06 July 2007 |
Dublin, Ireland, July 07, 2007 – Serving today’s hybrid consumers, the recently launched Internet portal travel-betterdeals.com offers a wide selection of partially contradictory holiday services. Visitors can use the site to combine their personal packages of available holiday ingredients via customized search masks.
Since the beginning of the year, travel-betterdeals.com opens its doors for travelers who desire to create an individual package without having to pay more for it compared to standard packages. The site comprises car hire, hotels, flights, weekend breaks, cruises as well as ferries of different qualities and prices. According to its marketing department, travel-betterdeals.com is a response to the change of consumer habits. In the past, consumers used to stick to one single kind of price category, so that one could expect that someone who drives a Daimler-Chrysler would not shop in a discounter.
Following the marketing department, times have changed as well as consumer preferences. A consumer who likes good food is not necessarily a consumer who likes qualitative cars. The same happens to travelers. If someone likes to eat in one of the best restaurants, this does not necessarily imply that he or she also has to sleep in one of the best hotels available. Addressing this situation, travel-betterdeals.com is equipped with a range of customizable search masks that, for instance, enable users to book a cheap flight, a very good hotel, and a mediocre car on one single website. Customized holiday packages are now available to all consumer segments.
First user feedbacks affirm the developers’ confidence regarding their site’s capacity to satisfy an unattended market need. For example, Claudia Pearson (33) from London wrote in an email: “We had a wonderful trip to Paris and slept in a neat hotel that did not cost us that much either. We spent the money we saved on transportation and accommodation in our breakfasts at The Ritz. It was just as we wanted it to be.” Following the marketing department, similar feedbacks are quite common among visitors.
One of the most recent creations by the network of vertical sites www.betterdeals.co.uk, the Internet search guide www.travel-betterdeals.com forms an example of the network’s innovative consumer orientation. Active since the end of 2003, the network’s team of passionate Internet professionals pursues the goal of implementing an everyday guide to the constantly growing offer of electronically provided information, products, and services. In short, betterdeals.co.uk publicizes news on the Internet, serving markets that are as different as Italy, Spain, and France on the one hand and Germany, Holland, and the UK on the other. Resulting in 35 launches of new Internet portals in 2007 alone, betterdeals.co.uk is created and managed by Go Advertising Limited in Dublin, Ireland.
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