For immediate release

UK retailers need to address their Customer Service Training

4^th January 2007 - UK

The UK retail market has found to the cost of several retailers that the threat posed by the Internet is not something to ignored. However cost and range are not enough to keep the high street full of potential customers. On the internet there is no personal interface and yet this does not cause the customer any problem when making their purchase.

So the question being asked by many is. What can we do to bring the consumer back to our stores?

Millions of pounds is being spent on creating the perfect environment, flooring, lighting, fixtures and staff uniforms, yet still the retailers are missing the one thing their customers need and that is high levels of customer service and care.

WMI a leading training organisation who specialise in Customer Service and Sales training have recently had the results back from a survey conducted prior to the Christmas period in the UK. A staggering 96.4 % of people questioned; would they spend more if the customer service was better? said YES.

The millions of pound spent on fixtures and fittings misses out on the real assets that the retailers have and that is the benefit of great customer service and utilising their staff to sell more and create greater returns.

WMI have developed a Customer Service focused programme for retailers across many categories including, Fashion, Electrical, Travel, Banking, Car Sales, Food and None Food retail markets. Each programme has the unique WMI core, however they are integrated into the requirements by the retail clients. Customer Service and implementing it correctly works and keep a retailer in business, just look at Marks & Spencer! Had it not been for their excellent approach to Customer Service they would have gone into administration like so many businesses at the start of 2007.

WMI have been training retail staff for over 25 years, with the ability to keep costs to a minimum in comparison to the training market ensuring that the client has a tangible way to address the return for their investment in the employees through WMI’s additional service of the Mystery Shopper.

With 2007 rates starting from as little as £99 per delegate, can you afford not to invest in your people?

END

Contact:

Neill Walker

WMI

Training

6 Brookfield Court

Stone

Staffordshire

ST15 8QP

T: 020 3011 8180