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CERTIFIED ORGANIC KOSHER BETTERY FOR YOU CANDY |
| Written by Luna Roth | |
| Monday, 26 February 2007 | |
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Pure Fun™ Confections launches 27 new candy styles and flavors Certified Organic and Kosher candies Toronto, Canada – Pure Fun™ Confections Inc, a Canadian manufacturer of all natural & certified organic and koshere candy is announcing another wave of innovation with the upcoming U.S.A. launch of eight styles in 27 combinations of new certified organic, kosher and vegan, pesticide free and non-GMO candies: pure pops lollipops FRUIT rocks CITRUS slices MINT pinwheels FRUIT pinwheels CHOCOLATE meltdowns JAW boulders BARRELS of fun root beer floats The new candies are made in U.S.A. from certified organic evaporated cane juice, organic brown rice syrup, natural flavors like Goji berry and pomegranate using only the highest quality organic ingredients. Luna Roth, founder and president of Pure Fun, sees these new candies as a logical extension of their current cotton candy and candy cane line, “Many of our consumers have been asking us to expand our line of candies because they have come to trust the quality and integrity of our products.” “Our candies are packed in beautifully designed consumer packages, and are also available in bulk format. The candies will be available in convenient colorful 3.53 oz. retail packages with an average SRP of $3.99 to $4.99.” Pure Fun™ candies are blends of a unique selection of organic ingredients with appealing texture and color with delicious flavors. This adds another dimension to traditional candies found in supermarket candy sections. Consumers are developing more sophisticated tastes and palates as well as dictating the demand for healthier lifestyles. “Researchers have found that pesticide levels in children's bodies dropped to zero after just a few days of eating organic foods. After they switch back to a conventional diet, the levels go up," said study co-author Chensheng Lu, Assistant Professor of Environmental and Occupational Health at Emory University, Atlanta, Georgia. It’s what Pure Fun™ doesn’t put in their candy that makes it unique… NO DYES, NO PESTICIDES, NO ARTIFICIAL FLAVOR, NO GLUTEN, NO GMO’S….. Nothing but great taste! Pure Fun™ is truly a ‘Better for you Candy©’ choice. Pure Fun™ is pleased to announce the signing of an agreement with Shelly Foods USA as Pure Fun™ Master Distributor for New York State. ‘We project Pure Fun™ will represent over 90% of our confectionery sales in 2007 and we are excited about working with this innovative organization” states Mr. Weider. ABOUT THE COMPANY Luna Roth, and daughter Amanda as her organic advisor, together with a diverse and talented group of partners and a team of dedicated employees have extended Pure Fun™’s uncompromising commitment to products and values in the natural & organic food community. Pure Fun™, based in Toronto, Canada, strives to educate both the retailer and the consumer with regard to healthier lifestyles via better choices when enjoying indulgence treats through all-natural, certified organic & kosher foods. Pure Fun™ shares the values that the natural foods industry was founded upon. This translates into a better and more responsible way of doing business with our customers, our staff, our community and the environment. Pure Fun™ is seeking distributors throughout North America to help meet the ever growing demand for Pure Fun™ products. For further information about Pure Fun™ and its products, visit www.organiccandy.com or www.purefun.ca
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