Mobile phone company Vodafone will enter the broadband market before the end of the year after teaming up with BT to provide broadband services.

Vodafone's move into broadband will increase competition in an already crowded market. Since TalkTalk free broadband offer, other companies have jumped on the bandwagon. title="o2 broadband">O2 recently snapped up Be Broadband, Orange took over Wanadoo, and Sky is now offering broadband to its customers.

The increased competition is good news for consumers who can expect to see prices fall as more bundled packages come on to the market.

Broadband Genie CEO Philip Wilkinson says: "This is another example of a mobile provider entering the broadband market and positioning itself to offer a bundled deal consisting of broadband, mobile and fixed line phone services.

"It will be interesting to see if Vodafone go for the 'free' broadband approach that its rival Orange took when it bought Wanadoo and started offering broadband services earlier this year."

ENDS

Notes to editors

1.Broadband Genie allows users to compare broadband providers, and is part of Genie Group.

2.Genie Group Ltd is a leading independent provider of internet comparison shopping services in the UK, and was set up in 2004 by Philip Wilkinson (co-founder of Kelkoo UK). Genie Group’s unique selling point is ‘the Genie’, which makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants. Genie Group launched its flagship broadband comparison service Broadband Genie in January 2005.

3.More information can be found at http://www.broadbandgenie.co.uk. Please direct all media enquiries to Ciaron Dunne ( This e-mail address is being protected from spam bots, you need JavaScript enabled to view it ). Interviews with Philip Wilkinson can be arranged on request.