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UK ISP Consumers Suffering from Phorm-aphobia

Written by Mark Jackson
Monday, 12 May 2008
The latest survey of over 1090 ISPreview.co.uk readers, an independent UK information and review site covering broadband Internet Service Providers, has revealed that nearly 57% of people would leave their current ISP if it adopted Phorm. Phorm is a controversial system that works with some ISPs to develop targeted advertising campaigns by monitoring the websites you visit. 12/05/2008 (www.ISPreview.co.uk) – The latest survey of over 1090 ISPreview.co.uk readers, an independent UK information and review site covering broadband Internet Service Providers, has revealed that 57% of people would leave their current ISP if it adopted the controversial Phorm advertising system. Phorm is currently working with several UK ISPs, including BT, TalkTalk (The Carphone Warehouse) and Virgin Media, to develop a system that anonymously monitors the websites you visit. The information gathered is then used to develop targeted advertising campaigns. Unfortunately this method has lead to many people likening the system to Spyware and questioning its legality. The situation hasn’t been helped by BTs decision to run two secret trials of Phorm on its customers, without their consent, during 2006 and again in 2007. Mark Jackson, Editor-in-Chief of ISPreview.co.uk, said, "Consumers are sending a clear message to ISPs that they don’t want Phorm and are even prepared to leave if it is forced upon them, regardless of whether the provider is offering an opt-in solution or not. It looks like Phorm will never be acceptable to the majority, no matter how the pr is spun." Just 2% said they would not leave their ISP if it adopted Phorm, while 16% were undecided and nearly a quarter didn’t know what it was. BT is currently preparing to run another trial of Phorm with 10,000 of its customers which, unlike its initial test, will require customers’ consent. Link to other Phorm related news items. http://www.ispreview.co.uk/light.php?search=Phorm --------------------------------- Please link back to http://www.ISPreview.co.uk if you use any part of this press release. Bookmark with: Delicious Digg reddit Facebook StumbleUpon What are these?

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