One glance at the Samsung E900 and you know it is an innovative and cutting edge mobile phone. The front face of the phone has a sleek surface with a touch-sensitive control pad.

The Samsung has merged two of the most progressive aspects of mobile phone technology, Integration of touch-sensitive functionality and attention to personal style. The futuristic touch screen is a stroke of genius, eliminating the need for excessive protruding buttons, and allowing the mobile phone to have a glossy and polished surface.

I'm sure many of you have had experiences with touch sensitive devices, A major feature of the iPod and PDA's. I've owed phones that have literally made my hands ache because they were so awkward to use. The E900 only requires a slight tickle to activate its controls and respond to your demands. It's a good job too, there are so many internal features and applications in mobiles today that it is no surprise there is now an industry focus on the users experience using their phone.

The resemblance of an MP3 player here is obvious; the phone mimics the look of a MP3 player but also offers usability through the touch-sensitive music controls on the front of the device.

The E900 has a futuristic look with a splash of pink giving it a sophisticated simplistic design. Inviting you to caress the glass-like touch-screen keypad, the phone face Slides up to reveal perfectly flush buttons with a larger surface area for a great one-handed digital dexterity. The E900 has been designed to look and feel good and performs even better.