NEW YORK and LONDON: September 15, 2008 – Charles Rattray, Director of Professional Services at Tideway, will present a session titled “MapQuest™ for the Data Center – Baseline Your IT Estate: Inter-system Dependencies and Relationships of Servers, Software and Applications” at DataCenterDynamics Chicago 2008. Later in the day, Rattray will take part in a panel discussion titled “The Gordian Knot of Virtualization, Cloud Computing and the Virtual Data Center.” Rattray’s presentation will take place on Tuesday, September 16, at 9:10 am CDT in Hall 2. The panel discussion will follow at 3:50 pm in Hall 1.

In his keynote session, Rattray will discuss how leading enterprises are using Tideway Foundation to drive data center optimization and rationalization initiatives. Participants will learn how to use the intelligence garnered from application dependency mapping (ADM) to baseline their IT estate and successfully manage data center relocations, virtualization initiatives, software license optimization, and hardware upgrades. During the afternoon panel session, Rattray will join the Founder and Architect of Green M3 and the New Enterprise Data Center Chief Strategist of IBM Corp to examine the new challenges and benefits created for data center and IT infrastructure operators with the increased adoption of cloud computing and virtualization initiatives.

DataCenterDynamics Chicago is the Midwest’s largest gathering of IT facility professionals. The one-day conference allows consultants, end users and solution providers to educate and network with representatives from the financial services, retail, and healthcare industries, as well as other Fortune 500 companies. Key themes at the 2008 conference will include green computing, data center optimization, virtualization, regulatory compliance, and disaster recovery.

Charles Rattray is director of professional services for Tideway. Rattray is an accomplished IT professional with more than 17 years of experience managing multi-million dollar IT infrastructure projects and client engagements within the financial services industry for a range of supplier and end-user IT organizations. Prior to Tideway, he held positions at Sun Microsystems ((NASDAQ: JAVA), Wellington Underwriting and Manganese Bronze, overseeing projects in the investment banking, financial services, government, insurance, and engineering industries. Rattray has a Masters in Business Administration with distinction from Liverpool University, England, a post-graduate degree in Information Technology and a bachelor’s degree in Business from Stirling University, Scotland.

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About Tideway

Tideway provides a shared platform for technologists to visualize and report on the data they need to make informed decisions. Tideway Foundation™ software continuously maps application relationships to physical and virtual infrastructure, including the dependencies between them. This single, automated view of application topology enables enterprises to cut costs, reduce risk and better manage change.  Tideway is rated as a category leader by prominent analyst firms. Clients include Dresdner Kleinwort, ING, Linklaters and Mizuho Bank. For more information, visit www.tideway.com.