Sitemorse today announced the launch of a new Sitemorse module to check for the presence and correct installation of web analytics page tags.

The Sitemorse Analytics Module is the result of a partnership with

Intellitracker and will initially be made available to all Intellitracker

Enterprise clients in advance of full production release later this year. As

part of the launch, Intellitracker will be supporting Sitemorse on stand

W106 at Internet World in Earls Court between the 29th April and 1st May.

Most web analytics solutions rely on the presence of a small piece of code,

known as a page tag, for the collection of web site traffic and visitor

information. Clients are given a page tag by their vendor and insert this

into every page on their site. If it is missing or incorrectly installed, the data

collected by their web analytics vendor will be incomplete and the client

will be unable to rely on the accuracy of the reports that are provided.

The Sitemorse Analytics Module will check for the presence and correct

installation of the page tag. This new service will automatically identify

pages with missing tags and check that any tag that it finds is correctly

formed. The Sitemorse Analytics module provides a report showing the

status of every page with links to enable a webmaster to quickly access

and correct any pages that require action.

Commenting on the launch, David Hudson, Director of Sales & Marketing

at Intellitracker said: "We pride ourselves on having one of the easiest tags

to install. However, it’s always possible to get it wrong and when this

happens it can take time to fix. In particular it can be very difficult to

identify pages with missing tags since we won’t see any data from thesepages. With significant budgetary decisions being based on the

information we provide, 100% accuracy is essential. The Sitemorse

Analytics module will save both ourselves and our clients a considerable

amount of time and effort."

The new service will be made available to new Intellitracker clients as a

standard part of an Intellitracker Enterprise implementation. It will also be

made available to existing Intellitracker clients who would like the piece of

mind of an automated tag check service.

Commenting on the new Sitemorse service, Eda Mehmet, Head of Online

Marketing and Communications at Loot (www.loot.com), an Intellitracker

Enterprise client said: "Ensuring that the Intellitracker tags are installed

and configured correctly is crucial to our reporting. The automated nature

of this new service will save us valuable time."

Intellitracker is based in London, United Kingdom. The company develops

and markets the Intellitracker Enterprise interactive business intelligence

suite and provides professional services in support of this. Intellitracker

Enterprise is recognised as one of the leaders in the field of online

analytics and is used by organisations including Daily Mail, Loot, Oxfam,

and TUI.

18b Charles Street, London

Website users are seriously disappointed with web failures every second

of every day.

Sitemorse checks compliance, measures performance and tests function

of your websites, by reading content, checking code and reviewing

infrastructure to reduce risk caused by on-line failure. From single page

monitoring to a complete site review, Sitemorse provides both

management summaries and detailed technical reports (down to the line in

the code). Over a 1/3 of the FTSE100, 2/3rds of Government and

numerous Finance and SME’s use Sitemorse. Build your web confidence

with Sitemorse.

100 Pall Mall, London

Lara Slyfield

Marketing Department

t; +44 (0)845 680 1920

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