Advanced Media’s Latest Memory Card Provides Big Capacity at a Big Consumer Value

Diamond Bar, CA, June 04, 2008  -- Advanced Media, Inc., is a manufacturer and marketer of the popular Ridata brand of recordable DVD, flash media, electronic storage products, and digital accessories. The company is pleased to announce Fry’s Electronics now carries Ridata 233x Lightning Series CompactFlash® cards in addition to the Ridata award-winning Turbo Series 16GB/32GB SATA SSD the store already carries. The CF cards range in capacity from 4GB to 32GB. Proving size does matter in memory cards, these cards boast some of the largest capacities and fastest transfer rates available.

“Fry’s has recognized the need for consumers to have cost-effective CF Cards that feature faster read and write times plus larger capacities for more sophisticated devices,” commented Harvey Liu, president of Advanced Media, Inc. “Our new 32GB 233X Lightning Series CompactFlash card delivers both. In today’s digital flash media world, speed and capacity do matter and Ridata has both.”

The new Ridata 32GB/233X CF card offers a strong consumer value for users of higher megapixel digital cameras. Its large 32GB capacity allows the user to store more photos, while virtually eliminating wait time for data to record.

As with all Ridata CF products, this product is fully licensed and conforms to the CompactFlash Association Standard, is PC card Standard and PC card ATA compatible as it is with true IDE mode. It is designed to work with most devices and operating systems. The card is also very durable and can withstand an extreme temperature range from below freezing to very high heat.

Its 233X high-speed reading (approximately 35MB/per sec) and 100X high-speed writing (about 15MB/per second) are achieved by dual-channel data throughput. (Note: Speeds may vary depending on device used.) An automatic power management feature assures low power consumption.

The CF card includes many superior technical features Ridata products are known for. It is host ATA disk I/O BIOS, DOS and Windows file system, utilities, and application software compatible. Its controller supports Ultra DMA Mode up to Mode 4. CIS is implemented with 256 bytes of attribute memory. It supports 8 or 16-bit host transfers with any host speed using IORDY. An Error Correction Code (ECC) is embedded. The card also provides forward and backward functionality and carries a two-year warranty.

Availability
The Ridata 32GB 233x Lightning Series CompactFlash® card is now available at Fry’s stores and Frys.com. For more information, visit www.ritekusa.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media. , Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand also features USB EZ Drives including the award-winning Yego USB Hub drive and other USB drives such as the Twister USB drive. Ridata’s cornerstone products include Blu-Ray DVD series, HD DVD series, DL DVD-R/+R, DVD+/-R/RW, and CD-R/RW.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . Visit the Advanced Media web site at: www.ritekusa.com.

About Fry's Electronics
Fry's was founded as a Silicon Valley retail electronics store to provide a one-stop-shopping environment for the hi-tech professional. Fry's continues to keep hi-tech professionals supplied with products representing the latest technological trends and advances in the personal computer marketplace. Fry's retails over 50,000 electronic items within each of its 34 stores. The stores range in size from 50,000 to over 180,000 square feet. Fry's also provides customers with added shopping opportunities via its online center at www.Frys.com.
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Agency Contact:
Carol Warren
Antarra Communications
Diamond Bar,CA
714-891-3660 x14
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http://www.ritekusa.com
http://www.Frys.com