It's the continued and concentrated pressure on the perineum (crotch) from conventional bicycle saddles that produces all the pain, numbness and loss of sensitivity, and in the case of about 4% of males even sexual dysfunction, experienced by cycling enthusiasts. Arteries and nerves can become damaged and no amount of artificial padding will effectively relieve this pressure. ( see HEALTH ISSUES to read more )

It's interesting to note that the principal form of the bicycle saddle hasn't fundamentally changed since the conception of the first Velocipedes. Whilst seats may vary in dimension, feature recesses down the centre, offer gel inserts, foam-cushioned upholstery or provide a coil sprung frame underneath, nothing presently available offers a genuinely more comfortable, and at the same time good looking, alternative without necessitating wholesale changes to the shape of the bicycle itself,.....vis a vis 'recumbents' (and have you tried going up hill on one of those!)

The human body has been provided with a fat-cushioned area specifically designed for taking the strain when sitting or riding. Isn't it strange how the gluteus maximus, or 'buttocks' as they're more widely known, seems to have been bypassed, not only in an effort not to hinder a free pedalling action, but ultimately for the sake of high design and good looks?

This situation has been going on too long. Men, women, boys and girls have had no choice other than to simply put up with the fact that sitting on a bicycle just isn't comfortable...... and the RIDO saddle is now putting this right!

http://www.rido-cyclesaddles.com/content.php

The RIDO saddle's unique, patented design features a very specific combination of radial, contoured and straight planes derived from countless rider studies and trials, effectively redistributes the pressure of the rider's weight away from that sensitive pelvic area and onto the (inner) gluteus maximus (buttocks), that fat-cushioned part of the human anatomy specifically created for taking the strain when sitting and riding.

We call this Pressure Shift Geometry TM  and you notice it the instant you sit on the RIDO saddle no matter what your size or gender! You immediately feel how the pressure points are all completely different from what you're used to with other saddles and this is entirely due to the saddle's shape redistributing the downward pressure of your bodyweight.... like magic!