BAFTA award-winning actress Wendy Craig is the new face of Golden Living in a deal negotiated by ORE UK.

ORE UK has announced another exciting client endorsement with the presentation of Wendy Craig as Golden Living's brand ambassador.

The deal is the latest high-profile agreement to be negotiated by ORE on behalf of its clients.

The beloved star of hits including 'Nanny', 'Butterflies' and currently ITV's 'The Royal' will begin her role when Golden Living launches the its luxury retirement apartment development in Nunthorpe, Cleveland in the spring.

As part of the endorsement campaign Wendy will make personal appearances at the official opening of every Golden Living development.

Born and bred in County Durham, Wendy has enjoyed a long and distinguished career in film, television and theatre.

Lloyd Booker, Managing Director of ORE UK said: "We're delighted to have secured Wendy Craig as the brand ambassador for our client Golden Living.  As someone who is cherished by the public and has enjoyed a successful and illustrious career she is a perfect fit for the brand."

ORE's track record of building and developing brands includes negotiating Woodford Group PLC's substantial sponsorship agreement with Bolton Wanderers FC.

The deal involves Woodford sponsoring the south stand of the club's home, the Reebok Stadium and is part of ORE's brand development plan to promote the Group to a global audience, via significant TV exposure."

Mr Booker continued: "In today's market the importance of brand promotion cannot be underestimated.  It is essential for any company that wishes to achieve long-term sustained success to establish a positive and recognised place in the public consciousness."

About Wendy Craig
Born and bred in County Durham, Wendy Craig has benefited from a long and distinguished career in film, television and theatre. Currently finishing her seventh series of ‘The Royal’, Wendy Craig is also renowned for her roles in ‘And Mother makes three’, ‘And Mother makes five’  and ‘Nanny’ as well as  ‘Butterflies’ by Carla Lane and ‘The Servant’ for which she received a British Academy Award nomination.
To date, she has been voted ‘TV Drama Actress of the Year’ by BAFTA, BBC and ITV ‘Personality of the Year’ by The Variety Club of Great Britain. Readers of the TV Times voted her ‘Funniest Woman on Television’ in three consecutive years and she was chosen by the Variety Club as BBC TV’s Woman of the Year.
Currently aged 73, Wendy Craig is the widow of musician and journalist Jack Bentley and has two sons, Alaster, an oboist with the Birmingham Royal Ballet and Ross, a writer and business man. 

About ORE UK

ORE UK is a full service agency with an impressive client list including Woodford Group PLC, Bobby Jones Europe and Golden Living.  The company has offices in London, Leeds and a custom-built head office in Preston.  ORE develop a brand with measurable business objectives in mind whilst retaining a dedication to the art of creativity.  The company offers expertise in; Brand Development, Events Management, Exhibitions and Web Design and Development.

For more information visit www.ore.uk.com.