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New Flowcrete Campaign to Promote Acoustic Flooring System

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New Flowcrete Campaign to Promote Acoustic Flooring System

Written by Shepherd PR

Thursday, 08 May 2008

A new campaign has been launched to promote Isocrete Acoustic K, the pioneering screed and sound-proofing combination system from Flowcrete. Earlier this year, the leading flooring experts launched the new acoustic flooring solution, designed to take the strain out of compliance with Approved Document E for house builders.

Now, a new direct mail campaign – ‘As Quiet As A Mouse, As Warm As Toast’ – has been introduced to raise awareness of the system to house builders. A new brochure is also planned and technical information is available from the Flowcrete website at http://www.flowcrete.co.uk/products/isocrete_acoustic_k/ Isocrete Acoustic K combines noise-reduction efficiency with the proven performance of Isocrete screeds, which have been used in house building projects across the UK for almost 40 years. It complies with Building Regulations, is approved by the British Board of Agrément and offers a weight-saving reduced screed thickness. The system also allows for an early installation of sensitive finishes, such as carpet, vinyl or tiles, over the substrate. The system comes as a ‘one-stop shop’ format, where the acoustic resilient layer and screed is installed as a complete system on site by just one trained applicator. Alan Dean, Sales Director of Flowcrete, said: “Isocrete Acoustic K is a complete system, not just components, and has been brought into the market with an emphasis on a quality installation. “Test results from independent sources show it achieved results well in excess of the requirements set out by Approved Document E, of the Building Regulations 2003. “The system will deliver peace of mind for house builders in that they can achieve a high acoustic performance, with just one contractor responsible for the entire procedure.” ENDS

Notes To Editors

For further information please contact Jane Shepherd, Shepherd PR, on 01538 308685 or email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Flowcrete UK Ltd

The Flooring Technology CentreBooth Lane,Moston,Sandbach,CheshireCW11 3QF Visit us on the web at www.flowcrete.com Flowcrete UK is part of Flowcrete Group Ltd - a world leader in the supply of specialist flooring for commercial and industrial buildings. With 30 offices worldwide and 12 manufacturing plants globally. Flowcrete's aim is to transform environments with its innovative specialist flooring products. These include decorative seamless resins, waterproof car park decking, resin terrazzo, seamless anti microbial flooring, corrosion protection, self-levelling cements, underfloor heating and acoustic systems. Flowcrete is using its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world at our feet. Since April 2008, Flowcrete Group plc has become part of RPM International Inc, a multinational holding company floated on the New York Stock Exchange with subsidiaries that manufacture and market high-performance coatings, sealants and speciality chemicals.

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Flowcrete UK Ltd

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