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The Platinum Rainbow (How to succeed in the music business without selling your soul) |
| Written by Bob Monaco | |
| Tuesday, 06 February 2007 | |
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FOR IMMEDIATE RELEASE The 25th Year Anniversary Edition of “The Platinum Rainbow (How to succeed in the music business without selling your soul) has been Completely Revised and Updated, and once again is ready to entertain, provide valuable knowledge, and tell it like it is.
LAS VEGAS, NV – FEBRUARY 1, 2007 – Published in 1981, “The Platinum Rainbow” has sold over 250,000 copies and is regarded as one of the best selling books ever written about the music recording business. Dick Clark said, “The Platinum Rainbow doesn’t pull any punches. It’s a primer for anyone interested in pursuing a career in the field of music”. Authors Bob Monaco and James Riordan explained what motivated them to write the new edition……………“When we first wrote the book, the music business was called the record business and CD’s were what banks told you to put your money into to earn the best interest rate. A lot has changed. We remember sitting on a panel with a bunch of other music business professionals at a seminar held at The Record Plant in Los Angeles in 1982 when they handed out a test sample of what became the plastic jewel cases for CD’s and told us this was what an album would look like. We thought they looked more like cheap cigarette cases. Yes, a lot has changed in the music business, but in some ways everything is still the same. No is still the favorite word of most label executives. The business is still chock full of very powerful people with small brains and limited imaginations. You still have mega stars with millions of dollars and very little talent who just got lucky and loads of super-talented artists who can’t get a break. The good news is that with the advent of the Internet, artists are now able to get exposure for their music without the help of a major label, radio, or MTV. Never before has the music artist had so many avenues to find an audience.But what really motivated us to write the new edition was when we realized that the principles discussed in the book are as valid today as they were in 1981. The music business is just as crazy as it ever was and anyone pursuing a career in it still needs to know how to think realistically and formulate a solid career plan. Very few people who have any degree of success in this business will take the time to help a new artist learn the ropes. They figure that they had to learn the hard way, so you can too. People in this business lie all the time. They lie to each other, they lie to themselves, and they’ll lie to you. Someone has to tell it like it is. That’s all we’re trying to do. We hope it helps”. The Platinum Rainbow gives the reader an inside look at the recording industry and tells you how to think realistically in a business based on fantasy, how to promote yourself, how to get a manager, producer, or agent, how to get free recording time, how to make a deal, how to recognize and record a hit song, how to become a session musician, how to start your own Internet label, how to put together the six key elements a label looks for, how to kick your brother out of the band, and much more.The book is available for purchase at www.theplatinumrainbow.com along with national distribution to booksellers. Bob Monaco produced the Grammy Award winning “Tell Me Something Good”, featuring Chaka Khan & Rufus, and many other hit artists, including Tina Turner, and Three Dog Night. He has been involved in the careers of Styx, Crow, The American Breed, and the late Minnie Ripperton. James Riordan has authored twenty-one books, including the New York Times bestseller Break On Through: The Life and Death of Jim Morrison. He worked as a consultant on Oliver Stone’s film of Morrison’s life, The Doors, which led to his writing Stone’s biography. Entertainment Weekly called STONE “an unflinching biography….enough spectacle to fill a month of daytime TV talk shows”. Media contact: Deb Carney, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , 702-269-9401 |
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