Munich/New York, July, 25th, 2007 - Ad-financed mobile social networking service "itsmy.com", offering free mobile 2.0 services, attracted its ½-millionth registered mobile internet user. Only 14 months after the launch and with almost exclusive mobile viral growth the mobile internet community itsmy.com reports to be the US off-deck market leader and number one brand in mobile social networking.

itsmy.com can be reached with every mobile phone browser at http://mobile.itsmy.com or http://itsmy.mobi and it is no application.

The stunning success is the result of the consistent adherence to the itsmy.com philosophy: To give everybody worldwide a user-friendly, free mobile homepage with trend-setting design including a personal mobile address, to express yourself whenever and wherever you want. The state-of-the-art mobile service includes all common networking services from private messaging via picture- and video-blogging to location based social services and has on top an own mobile TV channel which brings all users together.

"The growth of itsmy.com has been quickest in the US and UK. Although only 6% of all cell phone owners have ever used mobile internet and only 2% of the entire subscriber base of mobile operators have ever tried to surf in 3G networks. This leaves us 98% of US and UK cell phone market who hasn’t yet experienced itsmy.com’s enhanced 3G version optimized for larger bandwidths. I’m very pleased with the newly grown popularity of mobile internet browsing, also pushed lately by the iPhone™ launch," Mikko Saarelainen, Chief Strategy Officer itsmy.com says.

"We don’t have an online networking site and that’s the secret of our success. I don’t see the necessity to mix the ’traditional’ internet with our mobile-only community. itsmy.com is a mobile internet service giving you a truly mobile experience. We have to think mobile. To feel mobile. And that does not work from the view of traditional online media." says Antonio Vince Staybl, CEO of Gofresh.

About Gofresh and itsmy.com

Mobile user generated content and mobile community pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates only in mobile internet supporting all mobile phones and browser versions. Gofresh co-operates with leading mobile operators and all key players in mobile advertising all over the world.

The mobile internet strongest community brand "itsmy.com" is an off-deck, operator independent service and completely free of charge to the cell phone users, available through mobile browsers only. Since its launch in Summer 2006 it has quickly grown to be the stickiest and most comprehensive mobile social networking service worldwide, outside of Japan and Korea.

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Contact:
GOFRESH GmbH
Munich – New York – London - Madrid
Headquarter: Lilienstrasse 7 81669 Munich / Germany
Tel US: 212-672-1736
Tel Europe: +49 89 45867 502
Online: www.gofresh.de; www.itsmy.com
Mobile WEB: http://mobile.itsmy.com
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