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SINOTECH MEDIA & ADGENT007 ENTER INTO STRATEGIC PARTNERSHIP |
| Written by Amy | |
| Tuesday, 17 June 2008 | |
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SINOTECH MEDIA & ADGENT007 ENTER INTO STRATEGIC PARTNERSHIP Levering a multi-national global sales team to bring additional value to publishers and advertisers around the globeBeijing, China— 11th June 2008; Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today it entered into a strategic partnership with AdGent 007 Inc., a US company headquartered in San Francisco.. SINOTECH MEDIA & ADGENT007 ENTER INTO STRATEGIC PARTNERSHIP Levering a multi-national global sales team to bring additional value to publishers and advertisers around the globe Beijing, China— 11th June 2008; Chinese leading interactive technology and digital marketing company SinoTech Media (www.sinotechmedia.com.cn) announced today it entered into a strategic partnership with AdGent 007 Inc., a US company headquartered in San Francisco.. AdGent 007 is a global advertising services company focused on monetizing the international traffic on premium publisher Web sites and together with SinoTech Media will provide a truly world-wide footprint to represent leading global Publishers and brands. This exciting strategic partnership offers publishers a true multi-national global sales force, that serves as a cost-effective extension of an in-house team, working to sell inventory directly to premium local and international advertisers. Premium publishers can retain direct control over their inventory and command much higher advertising rates than the remnant prices being collected on their behalf by ad networks today. Global representation is essential for premium publishers, as international traffic delivered through search engines is growing to significant proportions of a publisher’s overall traffic. “SinoTech Media is technologically and strategically a natural partner for AdGent 007,” said Cameron Yuill, founder and CEO of AdGent 007. “ SinoTech Media has developed world-class advertising technology and is already a digital marketing leader in the Chinese market. Together we can instantly provide our clients reach to a much broader audience in China- the largest number of Internet users in the world.” “Today many of the world’s premium publishers are seeing more international traffic than local traffic, yet they aren’t monetizing the opportunity effectively. If a person in Beijing is reading the Times online in London, they should see an advertisement relevant to them locally, not a world away,” said Dr Mathew McDougall, Group CEO and Executive Chairman of SinoTech Group”. Our partnership with AdGent 007 allows Chinese publishers and advertisers to take advantage of AdGent 007’s global footprint. About SinoTech Media SinoTech Media is a Chinese interactive advertising and digital marketing company which helps online advertisers and publishers optimize revenues and maximize campaign effectiveness. We provide interactive marketing services, online advertising technologies and operate a leading performance based advertising network. With offices in Beijing, Shanghai, London, New York & San Francisco, SinoTech Media is uniquely positioned to assist our clients by using proven digital technologies and practices to deliver focused, measurable and effective marketing solutions. For further information please visit our website, www.sinotechmedia.com.cn About AdGent 007AdGent 007 Inc. is a global advertising services company focused on monetizing the international traffic on premium publisher Web sites at premium CPMs and helping match brand advertisers with these premium publishers. Founded in 2007, the company has offices in San Francisco, New York, Denver, London, Edinburgh and Sydney. AdGent 007 has raised $5.3 million in Series A funding led through Australia-based CM Capital with participation by One Ventures and other private investors. |
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