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Ciao Ranks as Europe’s Most Popular Comparison Shopping Portal

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Ciao Ranks as Europe’s Most Popular Comparison Shopping Portal

Written by Ulrike Piesch
Tuesday, 15 April 2008
Online Shoppers’ Trust in the Opinions and Experiences of Other Consumers Continuing to Increase Munich, April 15, 2008 – Good advice isn’t expensive – and it’s more popular than ever. That’s because online shoppers are placing their trust in the “real opinions” from “consumer to consumer” more and more. The proof is in the increasing number of users at Ciao, Europe’s most visited comparison shopping portal, a subsidiary of Greenfield Online, Inc. (Nasdaq: SRVY). Consumers can not only consult other buyers’ reviews before purchasing, but then can also compare the best prices and the most well-rated Internet shops. With over 4 million consumer reviews and over 3 million products, Ciao users can find opinions on almost any product. The Media Metrix Report from ComScore, Inc. (Nasdaq: SCOR), one of the leading companies worldwide for measuring and evaluating online media, shows the following data, in the aggregate, for Germany, the United Kingdom, France, Spain, Italy, the Netherlands, and Sweden: 18.12 million unique visitors found information on Ciao about products, services, and merchants in February 2008 – that’s 2.95 million visitors more than during a comparable time period in the previous year. “The growing scope of our Ciao platform clearly reflects what we see as the increasing importance of testimonials ‘by the consumer, for the consumer’ on Internet purchases. ComScore’s numbers confirm, yet again, that consumers all over Europe find value in the high quality of our content and the comprehensive expertise of our community,” says Stephan Musikant, Managing Director of Ciao GmbH. “As a helpful online comparison shopping portal with over 4 million consumer reviews for millions of products and services across approximately 20 categories, Ciao offers consumers simple, clearly-arranged access to a continuously growing number of written and video product reviews by other online shoppers.” About Ciao GmbH Ciao GmbH is Europe's leading provider of consumer and price-comparison portals. The company operates shopping communities in seven countries and languages (www.ciao.de, www.ciao.co.uk, www.ciao.fr, www.ciao.it, www.ciao.es, www.ciao-shopping.nl and www.ciao.se). There Internet users can find more than 3 million products and more than 4 million independent product evaluations and testimonials in over 20 such categories as cars, computers, digital cameras, finances, mobile phones, travel, electronics and groceries. Ciao is currently one of Europe's most popular comparison shopping portals. Ciao GmbH was founded in Munich in 1999, was acquired by Greenfield Online, Inc. (Nasdaq: SRVY), a global interactive media and services company, in 2005. Munich remains the headquarters of Ciao GmbH with offices in London, Paris, Timisoara (Romania) and Wroclaw (Poland). * Source: comScore Media Metrix, February 2008 measured in terms of the aggregate unique visitors in Germany, the UK, France, Italy, Spain, the Netherlands and Sweden. Also measured was the total Internet-using population across those same countries during the same period. Press relations Ulrike Piesch PR Manager Ciao GmbH Tel.: +49 (0) 89-25 551-796 Fax: +49 (0) 89-25 551-700 Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Web: http://www.ciao-group.com http://www.ciao.co.uk Bookmark with: Delicious Digg reddit Facebook StumbleUpon What are these?

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