UK, 23rd August 2006

The recent poll run by Digital Marketing Agency smARTebusiness to uncover the Big Brother 7 housemate with the largest appeal by UK advertisers was won by Glyn.

The poll was hosted on the websites owned by the smARTebusiness group.  The users and customers who entered the poll are typically media buyers for small to medium businesses, who use services like www.freepressrleases.co.uk or subscribe to the smARTebusiness newsletter.

The poll was conducted from the 8^th August to the 18^th August and the results have just been collated. 

The purpose of the poll was to try and profile the type of ‘reality show’ contestant that has the most appeal to online advertisers. 

Even though Glyn won the vote with 52% of the votes, 95% of people polled did not think that a reality TV star would suit their brand.  Many of the comments received concerned the need for professional celebrates who would not damage a brand in the future.

The full poll results will be published in the next smARTebusiness newsletter.

Contact:

Mark Hammersley
smARTebusiness
www.smartebusiness.co.uk