Mumbai, India, 4 January, 2007 -- The Flea (India) and immediate future have announced a strategic tie up for online PR, Web2.0 and allied services.

Sony, EMI Music UK, Association of Online Publishers UK and Utarget plc are amongst some of immediate future's clients.

Recently immediate future handled Sony Bravia's blogSony Bravia's blog,, which created quite a buzz.

Founded in 2004, immediate future Ltd is a fast growing PR agency that bridges the gap between media, marketing and tech agencies. We have a comprehensive understanding of the digital industry, consumer and B2B, and proven expertise in online PR, so our PR programmes and campaigns deliver clients’ business objectives.

The Flea (India) is a non-traditional communication consultancy that challenges convention and tradition, doing what's right rather than what's expected. The Flea’s philosophy is that it's better to have a good idea than a huge budget because a good idea can win you attention that money can't buy.

immediate future and The Flea plan on identifying clients’ most influential media, companies, networks, associations or individuals and connecting them directly with their greatest potential advocates to build brand reputation. We have strong personal networks and mix traditional vehicles such as the media, with influencer relations, online PR (SEO PR, blog relations, viral seeding), networking and event management.

With the help of blogging, podcasting, RSS, community building and other Web 2.0 tactics immediate future and The Flea intend to change the online PR landscape in UK and India.