Tesco runs online advertising campaign for Mother’s Day

Harvest Digital plans activity to drive sales of flowers

LONDON, 9 March 2007…Online marketing agency Harvest Digital is launching an advertising campaign to increase orders of Tesco’s online flower delivery service for Mother’s Day. 

The campaign uses floral-style creative booked on the major portals as well as targeted CPC placements on online games site Zylom and integrated text links on Tiscali to reach a mass-market female audience.  Tesco’s Mother’s Day bouquets range from a long lasting bouquet of carnations and Chrysanthemums for £19 to a Cymbidium orchid displayed in a ceramic planter for £45 in total.  A bouquet of Mother’s Day roses is on offer for £21 and double stem Phalaenopsis orchids, flowers in baskets and other traditional bouquets are all available with free delivery and Clubcard points.

Andrew Barratt, Head of Online Marketing at Tesco.com comments, ‘Following the success of tactical digital activity booked around seasonal events such as Valentine’s Day, we are ramping up our online campaign for Mother’s Day flowers and extending it across all the portals to increase the reach. 

Emma Wilson, Director at Harvest Digital, adds, ‘Although this is very much a direct response campaign we’ve discovered that with the right offer and the right creative we can make brand style placements work against strict CPA targets.’

The initiative builds on the success of other seasonal campaigns such as promotions on flowers and wine in the run up to Christmas and flowers and chocolates for Valentine’s Day. 

About Tesco.com

About Harvest Digital                          

Harvest Digital is a full-service online marketing agency specialising in media planning and buying, search marketing, and online marketing creative.

Formed in 2001, the company is privately owned by staff.  Based in Soho in London, clients include Tesco Personal Finance, Norwich Union, Auto Trader, Thomas Cook, 3M, Tiscali, Shelter, uSwitch.com and CMC Markets.

www.harvestdigital.com

For further information please contact:

Joanna Burton                                                           
Head of PR                                                               

Harvest Digital                                                           

e: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it                                     

t: 020 7479 7500                                                       

Emma Wilson

Managing Partner                                                      

Harvest Digital

e: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

t: 020 7479 7501