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News Marketing and Advertising SinoTech Media Continues to Innovative the Chinese Ad Network - bringing demographics into the mix
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SinoTech Media Continues to Innovative the Chinese Ad Network - bringing demographics into the mix |
| Written by sarahzhang | |
| Tuesday, 17 June 2008 | |
| BEIJING, CHINA 17th June 2008- SinoTech Media vowed to take a bigger share of the Chinese advertising market. In a logical step toward that goal, it is now giving advertisers demographic data to help them target their messages within their ad network known as ‘SinoNetwork’.The data, provided free to customers of SinoNetwork advertising network, come from the actual websites themselves and is randomly verified using Web Analytics and interview data. The information enables customers to find lists of Web sites, using criteria such as age, sex and income, that appeal to specific groups of people."It will enable advertisers to be more selective in the types of sites they want their ads appearing on," says Dr Mathew McDougall, Group CEO & Executive Chairman for SinoTech Group. There is no doubt that SinoTech Media is benefiting from the siphoning of ad dollars from offline media to the Web. According to a report by Internet consultant iResearch Inc, China's market in online advertising surged by 75 percent to 10.6 billion yuan (1.48 billion U.S. dollars) in 2007. However, these statistics don't tell the whole story, though.Companies are far more selective than they used to be about how they spend their money, according to advertising-industry executives. They want their messages to be targeted to as specific a demographic group as possible."Now that the advertising dollars are going up, the tools that allow people to use that kind of information are getting that much better," says Mike Pereira, COO for SinoTech Media.SinoTech Media’s international rivals are heeding the demographics message, too. Microsoft, Google and Yahoo! have also began offering demographic targeting."It's always been part of our product road map," continued Mr Pereira. "We find it's going to be useful for both large advertisers as well as for small advertisers. The notion of reaching your audience is the same."SinoTech Media will no doubt add additional services over the coming months to attract advertisers as competition from rivals continues to intensify. For now, the company has managed to convince spenders that the benefits of advertising with it outweigh risks such as click fraud.Note to Editors 1. About SinoTech MediaSinoTech Media is a Chinese interactive advertising company which helps online advertisers and publishers optimize revenues and maximize campaign effectiveness. We provide interactive marketing services, online advertising technologies and operate a performance based Ad Marketplace. We are uniquely positioned to assist our clients by using proven digital technologies and experienced industry experts. We deliver focused, measurable and effective marketing solutions that provide the critical edge for our clients. For further information on SinoTech Media, please visit our website: www.sinotechmedia.com.cn2. Further information is available from: Amy Dong. Marketing Director SinoTech Group Limited Tel: +86 10 6561 5818 ext. 926E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it 3. Interviews: To arrange interviews with Dr Mathew McDougall, Group CEO & Executive Chairman, please Amy Dong. Tel: +86 10 6561 5818 ext. 926E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it BEIJING, CHINA 17th June 2008- SinoTech Media vowed to take a bigger share of the Chinese advertising market. In a logical step toward that goal, it is now giving advertisers demographic data to help them target their messages within their ad network known as ‘SinoNetwork’. |
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