Delhi, 20th March, 2008: The matrimony portal SimplyMarry has associated with Warner Bros. and launched an online contest. The online contest is on run for promoting the Hollywood flick ’27 Dresses’ and the portal as well. The portal plans to enhance its user base by attracting users with the help of this contest. It was launched on 19th March.

SimplyMarry.com already claims to witness that over 40,000 participants have registered during the contest period. The DGM of this matrimony portal, Sandeep Amar said,”Time and again, SimplyMarry.com has stood up to the expectation of its users and has assisted them not only in their search for their life partner but also in everything related to matrimony. All the contests promote and reinforce the same spirit, including the 27 Dresses campaign.” Online promotional activities are now common over the Internet. Mostly, the organizations associate with an online ad agency but this is a rare development.

This Hollywood flick is about a gorgeous but serial bridesmaid. It is a romantic comedy that revolves around the twists and turns in her life. Moreover, this flick is about finding the perfect match and reaching an ultimate happy ending. It is similar to what SimplyMarry does for its users, as they help them in finding their dream partner. The marketing manager of Twentieth Century Fox, George John has said,” “We are very pleased to have SimplyMarry.com as our exclusive online partner, they are a perfect fit for the target audience of our film 27 Dresses, we look forward to promoting similar associations in the future.”

This development shows that premier web players are providing solutions, like an online ad agency use to do. The promotions are being conducted directly for clients but it might not be that vast, as it is limited to a single website. The scope of Internet is much wide to be taken in effective use, by the marketers. Dotcom industry is yet to witness that where such tie ups will lead it from here.