London, UK 20 June, 2008: Pigsback.com, the online community which rewards its members for interacting with brands, has today partnered with loyalty management company Reward, to launch a high street loyalty programme after extensive member research. Pigsback.com research amongst over 2000 members revealed that 98% wanted to save on the high street in addition to online and in response the company has developed a programme that brings together the best online and high street savings for its members.  By partnering with Reward, Pigsback.com will now allow its 650,000 members to shop at a large range of high street stores and add the points they save to their Pigsback.com PiggyPoints account, redeemable for a variety of rewards including money-off vouchers. Pigsback.com has also implemented Reward’s collection technology meaning members only need to register their existing payment cards once to start earning PiggyPoints  at participating retailers. Reward’s high street retail network includes Superdrug, Cineworld, Halfords and more.  Jo Malvern, Group Brand Director of Pigsback.com said: “Online shopping continues to grow year on year but we can’t forget the high street. Traditional retailers still take a massive slice of consumer spending and our recent research showed that consumers remain passionate about saving through their high street shopping. Simple and rapid integration with Reward’s technology platform helped us to quickly meet our members’ demands, by growing the already extensive number of retailers where Pigsback.com members can gain PiggyPoints”. Reward’s loyalty management platform provides the technology infrastructure for retailers seeking their own branded loyalty programmes or a managed service offering for retailers looking to join an established loyalty network. The loyalty programme is implemented as a turnkey solution requiring no infrastructure or software investments from retailers.   Gavin Dein, Chief Executive Officer at Reward commented: “Consumers want and need to save everywhere they can as the credit card crunch intensifies. Retailers need to provide them with the tools to do this if they are to weather falling consumer spending. The growth of loyalty programmes and cashback sites is testament to their importance and the right one can provide a great opportunity for retailers to hold onto and drive new custom.” 

About RewardReward is a loyalty management company, dedicated to delivering passion-based loyalty programmes. Established in 2001, the company today has an established network of high street and online retailers to include: Halfords, JJB, Little Chef, Superdrug, Burton, Dixons Store Group and Amazon.com and passion brand partners to include: Tottenham Hotspur, Barclaycard Football and AC Milan. Reward is an independent company run by founder and CEO, Gavin Dein and includes board directors from leading e-commerce and financial management companies including: Venda Ltd, Consensus Business Group and iD Data.  Reward has three core offerings:

• Its unique loyalty platform
• Its managed service loyalty programme
• Value-add services, such as consulting; call centres; data analytics; marketing services