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News Marketing and Advertising OPEN4NET - AN INDEPENDENT E-CONSULTANCY IS ENTERING THE UK MARKET
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OPEN4NET - AN INDEPENDENT E-CONSULTANCY IS ENTERING THE UK MARKET |
| Written by Mirek Polyniak | |
| Monday, 14 May 2007 | |
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OPEN4net is a new e-consultancy based in Paddington (London) set up by Mirek ‘mirpo’ Polyniak. Its strategy is to offer effective e-solutions i.e. ones that work well and produce the results intended by the clients.
OPEN4net is a new e-consultancy based in Paddington (London) set up by Mirek ‘mirpo’ Polyniak. Its strategy is to offer effective e-solutions i.e. ones that work well and produce the results intended by the clients. The venture’s offering comprises: 1) e-consulting and problem solving; 2) strategic planning; 3) e-marketing including: - campaign strategy design, - media planning, - campaign audit, 4) tailored-in projects; 5) outsourcing project for other agencies. OPEN4net’s staff have gained a profound experience of the Internet. Their expertise includes working for the blue chip brands HP, Dell, Intel, IBM, Adidas, Volvo, Electronic Arts, KLM, Lufthansa, AstraZeneca among many others. Some of the most exciting projects OPEN4net’s staff have participated in [working for their previous employers]: 1)global management of all Adidas campaigns on the Internet, 2) SEM campaigns in Japanese, Chinese and Arabic, 3) development and launch of IM [Instant Messaging] products, 4) viral marketing and community building activities. Mirek ‘mirpo’ Polyniak has been involved in digital marketing for the last 10 years. He is an author of articles on e-marketing, a speaker at various conferences and a consultant for the Media Trust [ http://www.themediatrust.org/ ] an organisation aiming at helping the charities to communicate. Currently OPEN4net is a privately owned enterprise, however it might seek financial backing of venture capital or business angels. |
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