San Francisco-Based Boutique Firm Recognized for Creating and Executing Superior PR Campaigns: ‘Response to Breaking News’ and ‘Banking/Financial Services’

SAN FRANCISCO, CA—April 14, 2008--MSR Communications, an independent public relations firm specializing in communication management services for technology and consumer businesses announced today that it has received two prestigious Bulldog Awards for ‘Excellence in Media Relations and Publicity’ from media industry pundit The Bulldog Reporter.  MSR Communications was awarded Gold and Bronze ‘Bulldog Awards’ for the ‘Best Response to Breaking News’ for work conducted on behalf of its client Ariba and for the ‘Best Investment Banking and Financial Services Campaign’ for results garnered on behalf of Obopay.

“The Bulldog Awards are the preeminent public relations awards selected exclusively by top journalists,” said Mary Shank Rockman Principal and CEO of MSR Communications.

“Among the thousands of entries submitted, MSR was revered with two awards that showcase the firm’s ability to creatively and strategically develop and execute PR campaigns that garner extraordinary results for our clients.”

MSR received the Gold medal for its on-going, issues-based campaign created for spend management client Ariba.  MSR identified hot-button issues that provided opportunities to position Ariba spokespersons as experts and inserted them into national news stories that normally would not have been associated with the supply chain vendor such as the Chinese toy recall and tainted food.    

MSR received the Bronze medal for remarkable results garnered on behalf of Obopay, the nation’s first comprehensive mobile payment service.  MSR used consumer case studies to demonstrate the simplicity of the service to a broad audience and secured coverage with Associated Press and placements in top-tier publications such as The Wall Street Journal and Business Week.

About MSR Communications

MSR Communications is an independent public relations firm that offers a unique brand of creative intelligence to provide superior communications management services to emerging-growth technology, B2B and consumer companies. The firm has practice areas in media and analyst relations, speaker placement programs, corporate positioning and messaging, Web site content development, and crises and reputation management. Based in San Francisco, MSR has been recognized as one of the Top 25 Independent PR Firms in Northern California.  For more information, please visit www.msrcommunications.com or call (415) 989-9000; toll free (866) 247-6172.