Kalendar Productions Inc. (www.kalendarproductions.com) has found the perfect medium to reach the campus population—through their student handbooks . What better way to reach students than through something they use everyday?

A student handbook is a tailored booklet used by students to organize their schedules. In September, student handbooks are distributed to students free-of-charge. Students rely so heavily on their planners that the arrival of the handbooks is met with long lineups, enthusiastic smiles, and excited browsing.

Unlike a student newspaper or flyers, student handbooks have a virtually 100% pickup rate among users and are an integrated component of student life. Therefore, any advertising aimed at students is bound to be seen over and over again. Students use handbooks to schedule their assignments, exams, tests, projects, and job schedules—but also their social life! Any student advertising related to these aspects of student life will have even higher relevance and create a greater synergy in the user’s mind.

Students who use their handbooks are generally motivated, committed types who desire organization and order in their lives. They typically use their planners in a relaxed, concentrated state and put a high value upon the information they put into and thus absorb in their handbooks. This means that advertisers’ messages will be viewed and processed in optimum conditions, and multiple times throughout the entire school year.

Kalendar Productions Inc. (www.kalendarproductions.com) knows students—it was created by a York University (www.yorku.ca) alumnus who identified and understood firsthand the effectiveness and efficiency of on-campus advertising and, more importantly, of student handbook advertising. Kalendar Productions Inc.’s wide connection to over 400,000 Canadian university and college students is proof positive of its winning formula. Why not start the school year off right, and make this formula work for you?

Kalendar Productions Inc. specializes in the sourcing of advertising for and production of student handbooks and has been servicing marketers, advertising agencies, recruiters and students unions since 2002.  Marketers, advertising agencies and recruiters are able to target universities and colleges en masse through one contact point.  Student unions receive handbook creation and production combined with the ability to tap into a much larger pool of advertisers through one contact point. 

Contact

Tavis McKenzie
905-737-6478
Ctrl-Media
1052 Yonge Street Suite #423
Richmond Hill, ON
L4C 3C7
Canada