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Ideal Shopping opt for MIG’s ‘Intelligent Marketing’ Suite |
| Written by Sarah | |
| Monday, 18 February 2008 | |
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Ideal Shopping plc, the UK’s leading television shopping channel company, have signed up to use The Marketing Innovation Group’s (MIG) ‘Intelligent Marketing’ suite. The agreement sees Ideal taking licences for MIG’s Database Tools (Data Innovator and Data Interrogator), and eCommunications Tools (iNews and e-Msg). In addition, MIG will manage the data and e-communications on behalf of Ideal to develop a full eCRM solution and ensure full benefit is extracted from the digital marketing tools.
MIG will build a new marketing database from call centre, 3 websites and underlying email data from campaigns MIG will be creating and broadcasting on behalf of Ideal. The e-communication toolkit that will be used by Ideal includes the provision of iNews, a content management based system that provides all of the necessary tools online to generate and distribute professional HTML newsletters and emails with ease.
Andrew Fryatt, CEO at Ideal commented, “We are confident that MIG will help us become even more pro-active in our approach to direct marketing. The data will enable us to better target our campaigns and analyse the underlying reasons why customers spend money with us. We have the advantage of immediacy via the medium of TV and being able to promote products to our customers very quickly. This digital marketing suite will enable us to exploit that opportunity in future.”
“Ideal Shopping have opted to take a much more proactive approach to marketing and we hope that over 12 months we can prove how, with a little extra data work and a more regular emailing campaign, we can increase sales at Ideal,” said Stephen Sumner, Commercial and Development Director at MIG.
The Marketing Innovation Group (MIG) is an award-winning digital direct marketing organisation, offering unique 'Intelligent Marketing' solutions, including 'Customer Farming' multi-channel strategy, and intelligent data and communications solutions using its own software. Their unique solutions have already benefited the likes of Asda, Avon, Comet, Debenhams, M and M Direct, Nectar, Rileys, Stanley Casinos, The Pier, Woolworths, Viking Direct and Xerox. For more information and additional images on the Marketing Innovation Group please visit www.m-i-g.com, or contact Conrad Morris by phone on 01565 653000, Stephen Sumner on 07904 948456 or email
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Ideal Shopping Direct plc (Ideal) is based in Peterborough in the UK and runs three television shopping channels. Ideal World is live 16 hours a day, selling a wide range of general merchandise. Create and Craft and Ideal Vitality are pre-recorded channels specialising in crafting and lifestyle products respectively. Ideal's subsidiary company, Superstore TV Ltd, supplies major UK retailers with craft and related products. For more information visit www.idealshoppingdirect.tv.
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