Every year businesses face a dilemma - the marketing budget has or is dwindling but at the same time an event is coming up which will boost customer sales.  What do they do?

The answer? Email Marketing. It is the most fast and cost effective way of reaching both existing and potential customers, however the messages need to be effective in order to make an impact.

First Impression, has launched emailshot a direct email marketing tool for business of all sizes and we are offering a free months trial without obligation.

With each high quality and attractive ‘e-newsletter’ sent, emailshot creates a reports illustrating how many emails have been successfully delivered, how many and who has viewed articles and which links clicked on, providing valuable information about which customers may be interested in a particular product or service.

With spam, unsolicited emails, a massive issue for email marketing, emailshot is an exception to this - it is not spam.  First Impression manages the clients use and monitors what is being sent out ensuring and ensuring that all clients have the option to ‘opt in’ or ‘opt out’ of receiving the emails in the future.

Already, national UK company SmoothWall Ltd is using emailshot to contact their existing 16000 strong client base.  Sales Director, Richard Moore is more than pleased with the HTML template, which incorporates their own corporate branding, that has been designed for them by First Impression, he said:

“A week after sending out the first campaign we were more than surprised to see a 5 fold increase in responses, and already have a number of customers either in the process of purchasing or evaluating our latest software.”

He continued: “First Impression listened to our ideas, and produced exactly the sort of message we were looking for, and from brief to first campaign took just a couple of days.”

First Impression provides full technical support to businesses when creating their own emailshot newsletters or they can be created for the client using their own corporate branding.  Emailshot newsletters are simple to create and a template can be uploaded and edited for each campaign, making it easier they more times it is used.  Businesses could be sending out their campaigns and they will be landing on their customers desks in minutes. 

To take advantage of a free one month emailshot no obligation trial visit www.firstimpression.co.uk or call 0870 204 8507.

1. Emailshot is powered by First Impression.
2. A white paper has been produced by First Impression about emailshot and the benefits of email marketing.  This can be obtained by calling 0870 204 8507.