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ClickJobs.com’s new TV commercial “Happy Kumar” bags ABBY Award

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ClickJobs.com’s new TV commercial “Happy Kumar” bags ABBY Award

Written by shakthi

Thursday, 15 March 2007

ClickJobs.com’s new TV commercial “Happy Kumar” bags ABBY Award
Amar Mangrulkar of Footcandles film won Gold for its best Background score

Chennai, March 15^th, 2007: The recently launched television commercial “Happy Kumar” of ClickJobs has bagged the prestigious ABBY Award at the 40^th Annual ABBY Awards function held in Mumbai. The commercial has been recognized for its distinctive, cheerful background music created by Amar Mangrulkar that perfectly blends with the theme of the commercial.

“The pace, lyrics and vocals perfectly capture everything that’s going through Happy Kumar’s mind. And the melody sticks in your head, just the way Happy Kumar sticks to his job” says its creative directors Ms. Pearl S. Krishnan &
Mr. Rajen Joshi from Network Advertising.

The idea of this commercial is not that someone is in the wrong job, underpaid or hates one’s boss. It’s just that when one is gets complacent in their current job, one gets to miss the world growing around them.

“The response to the ‘Happy Kumar’ commercial has been very positive and the background music has scored high with most of our visitors. The site is aimed at reaching out to our audience – the complacent employee in a positive way” says Michael M Bala, Business Head, ClickJobs.com

This award winning advertisement can also be viewed at www.clickjobs.com/happykumar

The Silver for original score went to Corcoise Films - Dhruv Ghanekar and Ashutosh Pathak for Reliance Infocom’s “Rang Cha Gaye.”

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