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| Written by Julia | |
| Tuesday, 17 April 2007 | |
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On the 27th of March took place 10th Moscow International Salon of industrial property “Archimed”, which was devoted to strengthening international cooperation in scientific and technical sector.
On the 27th of March took place 10th Moscow International Salon of industrial property “Archimed”, which was devoted to strengthening international cooperation in scientific and technical sector. In the context of business program Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy, led a seminar on the topic of “How to reduce the risk of wasting time and money while creating a brand”. Gene told the participants the story of success of “Home Alone” project (laureate of “Brand of the year/EFFIE-2006”), when a young Moscow company “Unitest” won the competition with the market-leader – “System Sensor” Company, with the help of correctly made by “Zarkin & Partners” agency PR-program.
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