According to a recent survey, search engine marketing is growing faster than expected, while print advertising, direct mails and web development are losing ground. The explanation, according to zanox, the global market leader in performance-based multichannel commerce, is better return of investment through search engine optimisation and advertising. The expected growth was 22 percent, but the revenue for search engine marketing has increased by 30 percent, from 9.4 billion dollars in 2006 to 12.2 billion dollars in 2007 in North America alone. The findings are presented in a survey conducted by the international industry organisation for online marketing, SEMPO, based on answers from 867 companies. “Organisations have become used to search engine marketing. At the same time, the cost per order is lower compared to traditional marketing and it is possible to continuously optimise a campaign. That is why a broader part of the marketing budget is allocated to search engines in stead of to printed advertising, direct mails and even in some ways to web development”, commented Uwe Bormann, Marketing Director at zanox. ”Search engines are a fantastic tool for marketing,” explained Bormann, referring to the fact that more and more people are searching for information on the internet through search engines before making a purchase. Plenty even extend the search to include an actual purchase in an online shop. “Online marketing has a clear impact on the bottom line. Therefore we see marketing budgets move quickly away from traditional printed media to online media, where there is a shorter way between advertising and sales and better return of the marketing investment”, he concluded. 

About zanoxzanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox´online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs.
zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Apart from its headquarter in Berlin zanox operates offices in USA, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors TIMES, Travel, Retail & Shopping as well as Financial Services utilise the zanox network.
Since 2007 zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services. www.zanox.com