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AdLINK announces exclusive online sales partnership with The Phone Book from BT

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AdLINK announces exclusive online sales partnership with The Phone Book from BT

Written by Liberate Media

Friday, 29 September 2006

AdLINK Ltd. is part of the AdLINK Internet Media AG - Europe’s leading digital media house, AdLINK, today announces its first major sales partnership with The Phone Book from BT.

The new agreement confirms AdLINK as the exclusive online advertising sales representatives for The Phone Book from BT (www.bt.com/thephonebook), the comprehensive source of local and business service information.

AdLINK Ltd. is part of the AdLINK Internet Media AG - Europe’s leading digital media house, AdLINK, today announces its first major sales partnership with The Phone Book from BT.

AdLINK will work with The Phone Book’s in-house sales team, to extend its design and technology expertise to the site’s display advertising units, to include skyscraper and new banner advertising units, as well as new MPU (Message Plus Unit) formats. AdLINK will also become another consultative resource for The Phone Book as it seeks to maximise new advertising opportunities.

The Phone Book will in return, considerably enhance AdLINK’s already powerful local/directory offering by widening its reach to its current 2.6 million unique users, which generated 12.7 million page impressions in July alone (Source: Internal MIS). The Phone Book’s keywords and location-targeted inventory will be incorporated into AdLINK’s suite of local sites.
Kevin Cunningham, Head of Online Marketing, at The Phone Book from BT, comments, “This is a strategic partnership that allows both AdLINK and The Phone Book to mutually share and benefit from best practice in online advertising. The real news for our advertisers is that they can expect the introduction of more new advertising units, such as a wider banner portfolio – one of many online opportunities in the pipeline for the year ahead.”
Andy Mitchell, Managing Director at AdLINK, comments: “This is a landmark partnership in our market development and the first of many major announcements that we will be making over coming months. Linking with quality partners is one key way in which the AdLINK team will continue to blaze a trail in the digital media industry.”
Ends

AdLINK press contacts:
Wendy McAuliffe – This e-mail address is being protected from spam bots, you need JavaScript enabled to view it - 07900 886791
Lloyd Gofton – This e-mail address is being protected from spam bots, you need JavaScript enabled to view it - 07919 353484
The Phone Book from BT press contact:
Rebecca Cardwell - This e-mail address is being protected from spam bots, you need JavaScript enabled to view it – 01442 295605
About The Phone Book
The Phone Book from BT contains local residential and business numbers, not just BT customers and is available in print and online at www.bt.com/thephonebook.
The Phone Book contains a Classified Directory in addition to the traditional A-Z Residential and Business listings, allowing people to ‘Find it with The Phone Book’ quickly and easily.
BT is committed to ensuring that The Phone Book is the most comprehensive up-to-date source of local information there is, making businesses more accessible to their target local market, and helping customers find the products and services they want, whether they know their name or not.
The Phone Book from BT is part of BT Directories, one of the business units within BT Retail.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2006, BT Group’s revenue was £19,514 million with profit before taxation of £2,040 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

About AdLINK Ltd
AdLINK Ltd. is part of the AdLINK Internet Media AG - AdLINK markets online advertising space and digital marketing concepts. With 15 offices in 10 European countries and the USA, AdLINK is one of the leading independent European suppliers in the online marketing segment. Cooperation agreements in Latin America, Asia and the USA enable AdLINK’s customers to benefit from the strength of a global advertising network. AdLINK products include communication solutions for brand building and brand management (AdLINK Branding Solutions), performance-based digital marketing (Response Republic) and e-mail marketing (Composite Digital Media). With the acquisition of Sedo GmbH and affilinet GmbH, AdLINK is also active in the growing segments of domain marketing and affiliate marketing. With over 3 billion page impressions per month, affilinet has the highest reach of all online sales channels based on affiliate programs in Germany, Austria and Switzerland. Sedo is the European market leader for domain marketing and the global market leader in secondary domain trading with some 1.8 million internet domains.

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