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75th Anniversary of the WEFRA: Integrated Communication with Tradition – and Future |
75th Anniversary of the WEFRA: Integrated Communication with Tradition – and Future |
| Written by Mark Miller | |
| Friday, 18 July 2008 | |
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Can an advertising agency celebrate ist 75th birthday and still be successful? WEFRA can. The formula for success of the oldest German agency: Not to follow every trend, but to rely on competence and even though stay modern.
Managed by the third generation of the Haack family, the ”WErbeagentur FRAnkfurt“ (advertsing agency Frankfurt) combines experience and solidity with innovation and the will for success. In the meantime, 60 full-time employees consult 100 clients of the pharmaceutical and dental healthcare industry as well as of the financial and staff service industry. The strategy of success of the WEFRA network: Five specialised subsidiary companies follow one joint goal – integrated communication. Thus, in the WEFRA house in Zeppelinheim, Classic, PR, Consult, Media and new Media work hand in hand under one roof. This saves time and leaves a lot of room for new creative concepts. A strategy which pays off: Today, WEFRA is one of the 10 largest owner-operated advertising agencies in Germany – and the advertising world can look forward to a lot of fresh ideas form the south of Frankfurt. (1.193 characters) WEFRA Werbeagentur GWAFrankfurt am MainR. Haack & Co GmbH Matthias HaackManaging Partner Mitteldicker Weg 163263 Neu-Isenburg (Zeppelinheim)GermanyTelefon: 0049 69 69 50 08 62Fax: 0049 69 69 50 08 70E-Mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it Internet: www.wefra.de About the WEFRA Werbeagentur GWA:The owner-operated WEFRA Werbeagentur GWA is a specialised agency for integrated communication. Divided into five units: WEFRA PR, WEFRA Classic, WEFRA Media, WEFRA Publishing and WEFRA Consult, the agency can revert to 75 years of experience and expertise in the Healthcare industry and combines this with the innovation and modernity of a new generation. |
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