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Dress for Success Seminars
Written by Rajendra Grewal   
Sunday, 11 February 2007

“THE WARDROBE ENGINEER” – Clothing Counsel for colour-blind, corpulent corporate warriors and confused fashion victims       

Research studies across Asia have concluded that: 44 % of all urban men are obese, approximately 46% have colour recognition difficulties. Combined with a prevalent poor dress sense, men are either trapped into “uniforms” or “cutting edge” couture.

“The Wardrobe Engineer” is a scientific, structured, experiential (learn-by-doing) and informational Apparel and Accessories interactive advisory for the Millennial Man.


As the Services sector grows, the front-line, customer-facing staffs that serve as the company's "brand ambassadors"(of an Automobile, Hotel, or Infotech Services provider) have to be appropriately appareled, well-groomed and continuously trained to present a distinctive image of that organization and its values. Corporate Attire programs have demonstrable advantages in creating a differentiated and definitive espirit d’corps  for dispersed and disparate teams.

“The Wardrobe Engineer”: conceived and implemented after ten years of extensive research in India and internationally; numerous pilot programs with international Automobile marketers, Retail Banks, Pharmaceuticals manufacturers, Infotech service companies; Management students have also served as valuable guinea pigs, in refining and refreshing both the concept and the execution.

“The Wardrobe Engineer” uses a unique methodology to deliver a highly focused, customized Apparel & Accessories Advisory, to corporate teams and groups of individuals:

*Starting with an AUDIT & ANALYSIS of corporate dress codes,

 *A carefully designed AGENDA & ALTERNATIVES selection (with customers’ team)

* Finally, drawing up an ACTION plan, to implement each customer’s requirement

“The Wardrobe Engineer” is extremely flexible, customised through appropriate modules, short show & tell interludes, specific handouts on grooming, etc. Each presentation is specifically targeted to audience demographics and psychographics, seasonal and ethnic variants, and industry characteristics.

“The Wardrobe Engineer” conducts full day interactive sessions @ Rs 10,000

per man-day , and offers concessional rates to Management Schools @ Rs 100

per participant ( a minimum attendance of 100 students is required).

Rajendra Grewal:  is “The Wardrobe Engineer”, with over 100 engagements, both in India and internationally.

International Marketing and Communications consultant across a variety of lifestyle products and services,

+ Contributing Editor at three leading Men's magazines (Style and Grooming) 

+ Faculty – Masters in Management – “Effective Business Communications”, Marketing , and Advertising/Mass Communication .   

+ Conducted “The Wardrobe Engineer” interactive sessions for Automobile, InfoTech and Pharmaceutical companies, in UK, USA, UAE, Hong Kong, China and India.

EXECUTIVE STYLE/  DRESS CODE/  ACCESSORIES                                         major articles published

<!--[if !supportLists]-->*      <!--[endif]-->Selecting a Shirt

<!--[if !supportLists]-->*      <!--[endif]-->Types of Ties & knots

<!--[if !supportLists]-->*      <!--[endif]-->How to select a Suit

<!--[if !supportLists]-->*      <!--[endif]-->Trouser types

<!--[if !supportLists]-->*      <!--[endif]-->Shoe styles

<!--[if !supportLists]-->*      <!--[endif]-->Selecting accessories

<!--[if !supportLists]-->*      <!--[endif]-->Grooming Guide

<!--[if !supportLists]-->*      <!--[endif]-->Sultan of Suave

<!--[if !supportLists]-->*      <!--[endif]-->Selecting Sunglasses

<!--[if !supportLists]-->*      <!--[endif]-->Sports shoe selection

<!--[if !supportLists]-->*      <!--[endif]-->Fragrance families

<!--[if !supportLists]-->*      <!--[endif]-->Pen preferences

<!--[if !supportLists]-->*      <!--[endif]-->The perfect shave

<!--[if !supportLists]-->*      <!--[endif]-->Executive Dress Code

<!--[if !supportLists]-->*      <!--[endif]-->Semiotics of Stripes

<!--[if !supportLists]-->*      <!--[endif]-->Wardrobe Essentials

  RAJENDRA GREWAL                                             This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 
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