In the ten years since the IRA Bomb, the transormation of Manchester City Centre has been beyond that of any other.  Drab industrial conurbation of the north turned into thriving metropolis and hive of commercial and leisure activity - and now something of a tourist destination!  With this, an influx of 20-30 somethings with a 'work hard play hard' ethic have followed to live and work in what is now considered by many as the UK's second city.  This audience is provided for in an envious fashion, with everything from designer stores to top restaurants and style bars all within a stones throw from their penthouse balconies.

One company riding the crest of this wave and tapping in to the niche of the city slicker young proffesional is City Card Manchester.  City Card is an innovative and stylish membership concept which provides people who live or work in and around Manchester with a complete range of lifestyle benefits.  For only £38.50 per year, City Card members receive great discounts in almost every aspect of city living, saving them on average around £500- £2000 per year.

Member enjoy up to 50% off at Manchester's best restaurants, bars, health clubs, theatres, cinemas, comedy venues, salons, spas, stores and more, making it great for people who moving to the area and those who already frequent the city centre during their leisure time.

City Card Director Kieran Gately says 'In the 12 months since we launched City Card in Manchester we have had an excellent response, and already have around 1500 members.  The best thing about City Card is that it really is a win win win situation.  We benefit by selling the product, our partner venues benefit through increased trade and footfall and our members benefit by getting a lot more for their money.  With the savings you make, you really can afford to live the kind of lifestyle you desire.' 

'The number of members who renew their membership and refer their friends to City Card is a very positive sign.  We are looking to expand into similar UK cities during the next 12 months as we have found what seems to be a winning formula, so look out for City Card in a city near you!'

More information on City Card is available online at www.citycardmanchester.co.uk