To: Editor

Subject: Live pet shop TV the very latest in home Internet shopping for pets!

The most exciting new product is the realm of the world of pets is live pet shop TV.   Yes, the pets now have their very own TV channel.  Based on other popular home shopping TV channels, the live pet shop TV streams 24hr live shows, bring both information services and pet products.

The live pet shop is the worlds most advanced pet web site, you are guided around the site by interactive sales staff, and invited to tune in and watch our live 24hr streaming in high quality video and audio.  Currently in the UK 1 in 2 households own some type of pet, that’s a staggering 19 million.  18 million UK households currently have access to high speed Internet, giving the Live Pet Shop TV a target audience of around 11 million viewers potentially.  Live pet shop TV is at the cutting edge of online retail, being the first to take advantage of new technological advances in media streaming.

For many people, the love they have for their four-legged friend is demonstrated by their care for his/her well-being – a very personal practice that some take to more of an extreme than others. Because of their love for dogs, Live Pet Shop TVtm decided to get a glimpse of the secret life of dog owners by surveying them to find out just how they feel about their beloved canine companions and how their canines affect their lives. From meeting your mutt match to pet-play dates, the second annual Live pet shop TV Survey dug up some “bone-a-fide” nuggets on all things dog.

And They Call It Puppy Love...
Dogs are more than just man’s best friends, as most dog lovers say that choosing the right dog is a lot like finding Mr. or Mrs. Right. In fact, 82 percent of dog owners claim it was love at first sight when they laid eyes on their pooch. Moreover, nearly 60 percent admit they are as picky when selecting a dog as they are when searching for their perfect mate, with personality, physical attributes and pedigree taking top honours as the crucial criteria against which to measure their match.

Pushing their love to the limit, if trapped on a desert island, nearly 60 percent of those surveyed would want to have their dog there too, far outranking significant others, parents, siblings and friends as companions of choice – a good thing since 55 percent of owners think their pet exhibits jealousy if they direct their attention to someone else.

“Live pet shop TV recognizes the unique relationship that owners have with their dogs and appreciates the variety of ways they choose to express their love for their canine companions, from buying them lavish gifts to allowing them to enjoy activities typically reserved for humans,” said Sam , Marketing Manager – Dog Portfolio, Live Pet Shop TV, “As a brand that loves all pets, we conduct this annual survey to uncover the individual ways others celebrate their love and dedication to canines.”

Make Room for Doggie
move over dear, the dog needs more space. According to those surveyed, dogs are often the proverbial kings and queens of their castles, sharing many everyday experiences right by their owners’ sides. In fact, 54 percent of those surveyed let their dogs sleep with them in their beds and 24 percent of dog owners said that they even allow their dogs to eat off of their plates.


All in the Family
One thing that’s increasingly apparent: dogs are part of the family. Seventy percent of owners refer to themselves as their dog’s “mommy” or “daddy,” while more than 40 percent admits to having considered caring for their dog a dry run for caring for a child. In addition, more than half of dog owners (62 percent) clearly feel that it is socially acceptable to feature their dog in family photos and/or holiday cards.

Doggie Dining
Food also plays a big role in the life of a dog. No longer seen as a basic need for survival, dog owners take what they dish to their dog very seriously. More than three-quarters of people surveyed (87 percent) consider food as a reward for good behaviour (often in the form of an edible dog treat or snack). Unfortunately, nearly one third of dog owners (30 percent) say they give their dog table scraps/human food, which can contribute to canine obesity and lack the complete nutrition a dog needs for a healthy diet. Proper nutrition is critical for dogs, and it’s important to choose a dog food that tastes delicious and contains all of the essential nutrients dogs need to thrive. Live Pet Shop TV offers proper nutrition advice and a large array of quality pet foods in a variety of flavours, which means even the most finicky dog will be wagging his tail with enjoyment when it’s time for meals.

Yappy Hour
Social circles are as important to dogs as they are for people. Forty-five percent of dog owners claim their pooch has a regular group of playmates, while 52 percent of those coordinate play dates at least once a week. And if the sky was the limit for dog owners, Oprah Winfrey, Paris Hilton, Jessica Simpson and Brad Pitt top the list for dog-loving celebrities, who, along with their dogs, they’d love to meet for an afternoon play date.

Star Power
Nowadays, celebrities are often seen gracing the pages of magazines with their dogs in tow. From pocketsize pooches to two at a time, stars are a high-profile example of the joys of dog ownership. So does all that star power influence the way everyday dog owners treat their pets? More than 50 percent say no way – at least not when it comes to dictating choice of breed – and a whopping 85 percent claim the way celebrities care for their canines has absolutely no impact on the way they treat their own.

About Live pet shop TV
Live pet shop TV is going at a staggering rate, attracting over 6,000 new visitors every day.  With the advance in Internet technology, and the expertise of our media team we are able to develop an online TV channel, for pets and their owners as near to TV quality as can be achieved.. Like more info? Visit www.livepetshop.tv or call 0845 094 0613